| Covered Information (“CI”)<\/td>\r\n | Purpose(s) for which the CI is collected or used<\/td>\r\n | Specific business needs for retaining each type of CI<\/td>\r\n | Timeframe for deletion of each type of CI<\/td>\r\n<\/tr>\r\n |
| First & Last Name<\/td>\r\n | Collected for Kochava’s internal business use to address prospects, clients, and vendors; fulfilling consumer delete requests.<\/td>\r\n | Retained to maintain communications and records with prospects, clients, and vendors.<\/td>\r\n | Retained until a deletion request is received.<\/td>\r\n<\/tr>\r\n |
| Email Address<\/td>\r\n | Collected for Kochava’s internal business use to address prospects, clients, and vendors; fulfilling consumer delete requests.<\/td>\r\n | Retained to maintain communications and records with prospects, clients, and vendors.<\/td>\r\n | Retained until a deletion request is received.<\/td>\r\n<\/tr>\r\n |
| Telephone No.<\/td>\r\n | Collected for Kochava’s internal business use to address prospects, clients, and vendors; fulfilling consumer delete requests.<\/td>\r\n | Retained to maintain communications and records with prospects, clients, and vendors.<\/td>\r\n | Retained until a deletion request is received.<\/td>\r\n<\/tr>\r\n |
| Device Identifiers<\/td>\r\n | Collected to provide clients with advertising attribution, advertising campaign measurement, and advertising performance analytics; fulfilling consumer delete requests.<\/td>\r\n | Retained to deduplicate events, prevent multi-counting of redundant advertisement interactions, calculate advertisement lookback window metrics, detect invalid traffic across advertisement campaign cycles.<\/td>\r\n | Retained until the shorter of a received deletion request, the duration of the client service agreement, or in accordance with client-provided retention instructions.<\/td>\r\n<\/tr>\r\n |
| Internet Protocol (IP) Address<\/td>\r\n | Collected to provide clients with advertising attribution, advertising campaign measurement, advertising performance analytics (including coarse location audience distribution), and detect invalid traffic.<\/td>\r\n | Retained to provide advertisement event deduplication, enforce geographic advertisement campaign constraints, calculate multi-touch advertisement attribution models, detect and prevent advertisement fraud.<\/td>\r\n | Retained for the duration of the client service agreement or in accordance with client-provided retention instructions, whichever period is shorter.<\/td>\r\n<\/tr>\r\n |
| Connected TV Identifiers<\/td>\r\n | Collected to provide clients with advertising attribution, advertising campaign measurement, and advertising performance analytics.<\/td>\r\n | Retained to measure historical advertisement campaign cycles, prevent duplicate attribution across advertisement supply paths, link TV advertisement exposures to web\/mobile actions, apply frequency capping.<\/td>\r\n | Retained for the duration of the client service agreement or in accordance with client-provided retention instructions, whichever period is shorter.<\/td>\r\n<\/tr>\r\n |
| IP Address + Device Identifiers<\/td>\r\n | Used for the purpose of identifying multiple devices to a common IP Address; provide clients with advertising attribution, advertising campaign measurement, and advertising performance analytics.<\/td>\r\n | Retained to measure historical advertising campaigns.<\/td>\r\n | Retained indefinitely.<\/td>\r\n<\/tr>\r\n |
| Client-Specific Pseudonymous Identifiers<\/td>\r\n | Collected to provide clients with advertising attribution, advertising conversion matching, and advertising campaign reporting.<\/td>\r\n | Retained to match multi-session interactions over time, deduplicate disparate client data streams, provide timeline analysis across historical advertising campaigns.<\/td>\r\n | Retained for the duration of the client service agreement or in accordance with client-provided retention instructions, whichever period is shorter.<\/td>\r\n<\/tr>\r\n |
| Credit Card Information<\/td>\r\n | Collected by and exclusively for the client’s use.<\/td>\r\n | Retained to enable the client’s use thereof.<\/td>\r\n | Retained for the duration of the client service agreement or in accordance with client-provided retention instructions, whichever period is shorter.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":" [vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1138″ bg_image_type=”default” bg_position=”center…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[],"tags":[],"class_list":["post-63139","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/pages\/63139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/comments?post=63139"}],"version-history":[{"count":4,"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/pages\/63139\/revisions"}],"predecessor-version":[{"id":63156,"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/pages\/63139\/revisions\/63156"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/media?parent=63139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/categories?post=63139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ru\/wp-json\/wp\/v2\/tags?post=63139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |