{"id":63407,"date":"2026-09-18T09:30:16","date_gmt":"2026-09-18T16:30:16","guid":{"rendered":"https:\/\/www.kochava.com\/?p=63407"},"modified":"2026-09-18T11:56:25","modified_gmt":"2026-09-18T18:56:25","slug":"cost-data-recovery-for-your-ad-spend-data","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ru\/blog\/cost-data-recovery-for-your-ad-spend-data\/","title":{"rendered":"Kochava Cost Data Recovery Plugs Holes in Your Ad Spend Data"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

New cost data backfill enhancements improve veracity of ad spend data<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n\r\n
TL;DR Summary <\/strong>(click to expand<\/em>)\r\nEven with the most reliable cost data aggregation, an occasional integration hiccup is unavoidable, whether it\u2019s an expired credential, deleted team member\u2019s API key, or change on the ad network\u2019s API. When this does happen, closing the resulting gap in your cost data is now easier than ever. Kochava has long helped marketers recover missing cost data through our support team. Now the same recovery is self-serve, faster, and more reliable, letting you backfill the gap yourself right from the Cost Configuration page, with no support ticket or wait. Paired with improved credential alerting, this update keeps the cost data behind your ROAS and ROI calculations complete and current, even when the integrations feeding it don\u2019t always cooperate.<\/summary>\r\n

Read the support documentation<\/a> | Contact Kochava<\/a><\/p>\r\n\r\n<\/details>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1789754690036{margin-top: 25px !important;}” text_direction=”default”]New data recovery enhancements for Kochava Cost<\/a> make it fast and simple to backfill cost data whenever one of your partner integrations hits a snag.\r\n\r\nIf you\u2019ve managed ad network integrations for any length of time, you\u2019ve likely experienced the uh-oh moment when you realize something\u2019s wrong. A team member who set up your Meta or Google Ads integration moves to a new role or leaves the company, and their API credentials quietly stop working. Nobody notices right away, and there\u2019s no reason to check a working integration, until a few days later when your cost aggregation dashboard shows a gap. Or maybe it\u2019s not a personnel issue at all: The ad network pushes an API change or has an outage, and your integration stalls for a day, a week, or longer.\r\n\r\nWhatever the cause, you no longer have to file a support ticket. Simply initiate a recovery job right from the Configuration page within the Kochava Cost dashboard.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][image_with_animation image_url=”63422″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Why Complete Media Cost Data Matters<\/h2>\r\nCost data isn\u2019t a nice-to-have metric. It\u2019s foundational to nearly every decision your app marketing team makes. It\u2019s the number that tells you exactly what you\u2019re spending with each partner. It\u2019s also the other half of every ROAS and ROI calculation you run against your revenue data, whether it comes from in-app purchases, ad monetization, subscriptions, or some blend of all three.\r\n\r\nKochava has long made this easier by integrating directly with ad networks, platforms, and super publishers you already work with, pulling spend data into one platform instead of leaving your team to log into a dozen separate dashboards and reconcile spreadsheets manually. This update takes that a step further. Even when an integration temporarily breaks, you no longer have to accept a hole in your historical cost data or wait for someone else to fix it.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”63424″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1789754260243{margin-top: 25px !important;}” text_direction=”default”]\r\n

What\u2019s New<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Update<\/b><\/td>\r\nWhat It Does<\/b><\/td>\r\n<\/tr>\r\n
Self-Serve Cost Data Recovery<\/b><\/td>\r\nRecover missing cost data yourself for any supported ad network, directly from the Cost Configuration page, back to the network\u2019s own API retention limit (up to 1 year). No support ticket required.<\/span><\/td>\r\n<\/tr>\r\n
Improved Credential Alerting<\/b><\/td>\r\nFaster, more proactive alerts when a credential fails, so your team can catch and fix the issue before days of cost data go uncollected.<\/span><\/td>\r\n<\/tr>\r\n
Partner Change Monitoring<\/b><\/td>\r\nEnhanced monitoring for breaking changes across cost data partner APIs, helping surface disruptions on the network side before they turn into a long cost data gap.<\/span><\/td>\r\n<\/tr>\r\n
Network-Specific Recovery Windows<\/b><\/td>\r\nRecovery windows tailored to what each network\u2019s API actually supports.<\/span>\r\n\r\n\r\nExamples:\u00a0<\/span>\r\n
    \r\n \t
  • 45 days for AppLovin<\/span><\/li>\r\n \t
  • 90 days for Apple Ads, Snapchat, and Moloco<\/span><\/li>\r\n \t
  • Up to 1 year for Meta, Google Ads, and other partners<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n
Complete Audit Trail<\/b><\/td>\r\nEvery cost data recovery is logged, giving your team a clear record of what was recovered and when.<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”63423″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1789749899974{margin-top: 25px !important;}” text_direction=”default”]\r\n

How Cost Data Recovery Works<\/h2>\r\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Recovering cost data doesn\u2019t require any engineering involvement.\r\n
    \r\n \t
  1. A gap is identified.<\/strong> Either the system\u2019s improved alerting flags a credential failure or data disruption or your team notices a gap while reviewing cost reporting.<\/li>\r\n \t
  2. You head to the Cost Configuration page.<\/strong> From there, you can initiate a recovery for the affected network and date range.<\/li>\r\n \t
  3. Kochava pulls the historical data directly from the network\u2019s API<\/strong>, back to whatever retention window the network supports.<\/li>\r\n \t
  4. Your Kochava Cost dashboard updates<\/strong> with the recovered data without interrupting your ongoing daily cost syncs.<\/li>\r\n<\/ol>\r\nFor detailed instructions, consult this support documentation<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1789754630450{margin-top: 25px !important;}” text_direction=”default”]\r\n

    Complete Cost Data Strengthens Your Measurement Foundation<\/h2>\r\nBeyond day-to-day ROAS accuracy, complete historical cost data also powers deeper measurement methods such as marketing mix modeling. If your team is exploring or already using Kochava\u2019s Always-On Incremental Measurement (AIM), a clean, gap-free cost history gives your models a stronger foundation from day one. MMM insights are only as good as the spend data they\u2019re built on.\r\n

    New to Kochava Cost Data Aggregation? It\u2019s Easy to Get Started<\/h2>\r\nNot yet using Kochava to aggregate cost data across your ad network partners?\r\n\r\nGetting set up is straightforward:\r\n
      \r\n \t
    1. Connect your key partners.<\/li>\r\n \t
    2. Authenticate with your credentials.<\/li>\r\n \t
    3. Your cost data starts populating directly inside Kochava alongside your attribution and revenue data.<\/li>\r\n<\/ol>\r\nNo more toggling between network dashboards or piecing your spend data together in a spreadsheet every week.\r\n\r\nReview the related support documentation<\/a>, or reach out to your Client Success Manager or support@kochava.com<\/a> for assistance.\r\n\r\nTo stay apprised of future Kochava product updates, subscribe to our newsletter<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

      Cost Data Recovery FAQ<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][toggles style=”minimal”][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”What causes gaps in my cost data?”][vc_column_text css=”” text_direction=”default”]Most commonly, it\u2019s an expired or changed credential (often tied to a team member transition), a temporary outage on the ad network\u2019s side, or a change to the network\u2019s API that disrupts the existing integration.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Do I need to file a support ticket to recover missing cost data?”][vc_column_text css=”” text_direction=”default”]No. Cost Data Recovery is now self-serve. You can initiate a recovery directly from your Cost Configuration page. If you encounter any issues, contact your Client Success Manager or support@kochava.com<\/a>.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”How far back can I recover cost data?”][vc_column_text css=”” text_direction=”default”]It depends on the network partner. Kochava can recover data back to each network\u2019s own API retention limit, up to a maximum of one year.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Will recovering historical data disrupt my current, ongoing cost data syncs?”][vc_column_text css=”” text_direction=”default”]No. Recovery runs independently in the background and doesn\u2019t interfere with your daily cost data syncs, which continue as normal.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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