What is TV Tagging?
TV Tagging provides insight into the value of TV advertising. Gain further insight into the TV context for installs and user engagement metrics with metadata including:
- TV brand name
- Channel name
- Episode title
- Product name
- Program name
These data points are available within Kochava Analytics along with all the events you’re already tracking.
TV Tagging uses advanced video recognition and indexing to provide real-time access to video stream data including TV stations, VOD, live streams and large online archives. Some highlights of the technology include:
Large-scale video fingerprinting: Automated content recognition technologies automatically extract rich visual metadata from thousands of live TV or video streams.
Real-time in-video search: Identification and verification of specific faces, objects or clips
Extreme accuracy, speed and efficiency: State-of-the-art machine learning and artificial intelligence techniques make facial and object recognition more powerful and less dependent on human interaction
- Find out if your TV ads are under-indexing in particular DMAs
- Discover which timeframe is most advantageous to run your TV ads
- Reveal potential patterns in correlation between the genre of a show and the response to your TV ads