We live in a mobile-centric world, and marketers must reach their audiences effectively. But, how can marketers grow their audience and their revenue? Mobile attribution tracking becomes the key to measure and analyze user behavior, target high-value users, and re-engage them on connected devices.
Kochava provides the best marketing attribution tools to research, create, measure, and optimize ad campaigns from start to finish in a single powerful dashboard. The Unified Audience Platform by Kochava is the “single pane of glass” for all marketing efforts in one location.
Configurable attribution is one of the most powerful tools at an marketer’s disposal. Kochava gives marketers the option to consider every available data point (impressions, clicks, installs and events) before determining the winning engagement for attribution. Marketers can opt to place owned campaigns first or customize lookback windows to capture their highest value users.