Understand the customer journey to improve conversion rates
Follow your customers as they search for products, apply discounts, and shop online or in stores. No matter what platform, channel, or devices your customers engage with, Kochava IdentityLink® connects the dots for full-funnel visibility into their journey – helping you understand what experiences and offers drive the highest lifetime value (LTV).
Easily bring users into your app from the web with the Kochava web SDK for simple cross-device measurement.
Know which advertising campaigns maximize sales
Across every campaign, every channel, and every media partner, Kochava uncovers the true sources driving in-app revenue. Navigate your omni-channel media mix and leverage our plug-n-play integrations across thousands of media partners.
Boost app adoption for increased customer lifetime value
Customer loyalty increases with mobile app adoption. Kochava SmartLinks™ delivers friction-free deep linking tools to get more customers into your app. SmartLinks can even be turned into QR codes for increased user engagement via in-store signage across your mobile apps and website.
Check out on Apple Search Ads
Seamlessly measure all of your campaigns on Apple Search Ads (ASA) via Kochava’s out-of-the-box support for the AdServices framework with keyword-level reporting, analytics, and insights.
Looking to more effectively scale on ASA? Search Ads Maven is a best-in-class suite of productivity and automation tools that empowers ASA marketers to:
✔ View keyword-level ROAS by in-app event goals
✔ Reduce CPA and/or CPG by 30% or more
✔ Manage bids and campaigns automatically
✔ Optimize brand protection and share of voice in the App Store
Dynamic audience activation
Segment lapsed customers for reengagement or your top rewards members as a seed for a lookalike model. Use Kochava Audiences to segment and activate your first-party customers dynamically.