Deep Linking. What is it and why your mobile marketing strategy can’t live without it.
One Link, Endless Possibilities.
Tired of losing users along the path to conversion?
Deliver friction-free experiences across campaigns, channels and devices with premium deep linking solutions. Use built-in attribution to understand how distinct experiences impact down-funnel engagement and optimize the user journey.
Built-in Platform Detection
The use cases for SmartLinks are endless and thanks to built-in platform detection, it doesn’t matter what device a user engages from – they’ll be deep-linked to the right destination, content and experience every time.
Dynamic & Contextual Filter Capabilities
Set deep link destinations based on device & platform, geography, ad creatives, and other dynamic filters. With support for deferred deep linking, Android App Links, and iOS Universal Links, you can even give users the best experience when they don’t have your app installed.
Holistic Tracking & Attribution
Track and optimize your entire media mix more efficiently across both paid and owned media, while maintaining seamless user experiences.
Use SmartLinks for:
Use SmartLinks across both user acquisition (UA) and reengagement campaigns. SmartLinks deliver the ultimate flexibility to dictate the point of conversion. Choose installs, purchases, sessions and any other standard or custom key performance indicator (KPI) event. Attribution will only be awarded when the conditions you set are met.
Easily leverage SmartLinks with your paid media partners. Explore built-in SmartLinks integrations with the networks, DSPs and other ad platforms you use most. Cut out the headache of managing multiple links for different platforms and forever simplify your campaign management.
Capture the true impact of your owned/organic campaigns across email, social, .com and other non-paid channels. Marketers can easily create SmartLinks to track:
- Calls-to-action in email campaigns
- Banners, footers and interstitials on your own website
- Owned social posts across Facebook, Instagram, Twitter and other platforms
- QR code scans on in-store signage
- and much more!
Turn your SmartLinks into quick response (QR) codes for use across in-store signage, consumer product goods (CPG), out-of-home (OOH)/digital-out-of-home (DOOH) and numerous other applications. Measure each scan in real time with attribution to down-funnel conversions.
See how you can use SmartLinks QR technology to measure direct responses from your TV advertising. Learn more about SmartLinks for TV.
Drive users from desktop web to your mobile app with built-in text-me-the-app functionality. Users can enter their phone number and instantly receive an SMS text message with a dynamic link to download your app. With smart platform detection, the user will be routed to the appropriate app store based on their smartphone device.
Drive growth through SMS text campaigns and use SmartLinks to drive SmartLinks built-in platform detection can handle any phone type, Use SmartLinks!
Users will be routed to the appropriate app store or in-app experience based on their phone platform.
SmartLinks Features
Shortened Vanity Links
Keep your brand front and center even with the most complicated deep links.
Custom Landing Pages
Create a brand-centric experience by sending users to a customized, branded landing page.
Web-to-App Journeys
Seamlessly drive users from desktop to mobile app via SMS link delivery.
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