Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.
Leverage SmartLinks across any media channel, including email, social, web, SMS, push notifications, and even offline & online QR code applications!
Contextual Filter Capabilities
Define user journeys based on a variety of filters, including device platform, device type, device OS, and country.
Get users to the right destination every time with support for the App Store, Play Store, in-app deep links, App Clips, Instant Apps, and beyond.
Increase brand awareness and trust by creating links that are descriptive and easy to remember.
Custom Landing Pages
Design a brand-centric experience by sending users to a customized, branded landing page.
Drive users from desktop web to your mobile app with built-in text-me-the-app functionality.
Eliminate Barriers to Acquisition with App Clips and Instant Apps
Acquire precise attribution insights and conversions on your users journey from ad, to App Clip/Instant App, to full app install.
How it Works
App Clips/Instant Apps are lightweight versions of an app which enable a user to experience the app without downloading the full version. Instant Apps are Google’s form of App Clips that have been available since 2017.
Support seamless deep linking into the App Clip/Instant App and in-app routing.
App Clip/Instant App
Link your App Clip/Instant App to your full app.
Support enhanced deferred deep linking on your full app installs.
App Clip & Instant App Features
Attribute all of your App Clip and Instant App activity back to omni-channel ad campaigns.
Track App Clip and Instant App activity that lead to full app installs to understand how acquisition performance is impacted.
Create an app group to bundle iOS apps or Android apps, allowing the creation of cross-platform SmartLinks™.
Pull reports to analyze user journey between App Clip/Instant App to full app download.