Let’s Talk Subscriptions
The AdTech Show: Season 1 – Episode 2
A recent survey showed that 70% of businesses believe that membership and subscription models hold the key to future growth and expansion. In this episode, we talk with Kevin King, a Client Analytics Expert at Kochava, about the subscription gold rush, and how to build a plan to last. Kevin brings a wealth of perspective and insight from his career, and from several focused years of understanding and optimizing the subscription model for Kochava clients. Be sure to subscribe!
What is SKAdNetwork, and How Do You Use It?
The AdTech Show: Season 1 – Episode 1
In this episode, we interview Vivian Watt, a product manager at Kochava who has been working intensely with teams to prepare for SKAdNetwork and the forthcoming changes with iOS 14.