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CTV and OTT Analytics & Attribution
Discover new growth through connected TV (CTV) and over the top (OTT). Measure your success with Kochava.
TV streaming is booming.
Whether you’re a streaming service with an OTT app, or a brand advertiser looking to drive growth through OTT, Kochava can help.
Solutions for TV Streaming Services
- Measure your unique subscribers across devices and platforms with IdentityLink®
- Capture full funnel engagement from install, to free trial, to subscription and renewal
- Attribute conversions across omni-channel media efforts from mobile search, social and display to OTT programmatic & direct
- Achieve unprecedented insight into subscriber lifetime value (LTV) with Kochava Subscription intelligence
- And more…
Solutions for Advertisers
- Seamlessly launch mobile acquisition or reengagement campaigns with the leading OTT advertising partners
- Attribute cross-screen conversions from OTT/CTV to mobile, tablet, and other connected devices
- Understand how OTT campaigns drive mobile app engagement and other key performance indicators (KPIs)
- Visualize OTT campaign performance alongside all other omni-channel media efforts
- And more…
Kochava is a certified Roku Measurement Partner, providing cross-device, cross-platform attribution for your Roku campaigns.
“Kochava’s ability to support all of those platforms is useful for our clients to understand the value of the media they run with us versus some of our competitors and operating systems. The largest streaming apps in the world rely on Roku for distribution of their properties, and we find, more often than not, their preferred attribution provider is Kochava.”
Grant Cohen
Head of Audience Development, Roku
Additional OTT partner support out-of-the-box
Enjoy out-of-the-box support for other programmatic, platform-direct, and publisher-direct OTT advertising partners.
Explore OTT advertising partners in the Kochava Media Index.
Attribute same-screen and cross-screen conversions
Today’s consumer is active across multiple devices and screens. In fact, a majority of consumers browse on a second device while watching TV. Capture the full impact of your OTT spend with Kochava.
Measure all devices and platforms where users are watching and converting
Smart TVs
Amazon Fire, Android, Apple, LG, Roku, Samsung, Vizio
Game Consoles
PlayStation, Xbox
Streaming Boxes & Sticks
Amazon Fire, Apple TV, Chromecast, Roku
Mobile
Android, iOS, Huawei
Tablets
Amazon Fire, Android, iPad
Desktop/Laptop
Chrome OS, MacOS, Windows
Meet the Kochava OTT SDK library for measuring CTV
For platforms not listed here, Kochava provides alternate integration support, including server-to-server integration. Learn more here.
Power effective identity resolution across devices and channels with IdentityLink®
IdentityLink® enables you to connect user identity to device-level behavior to get a clear picture of the user journey across all touchpoints.
Helpful OTT Guides for Marketers
Learn more about OTT and CTV advertising with our free guides.
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1. Forbes Insights Report (Link)