Kochava Summit

Transportation

Buses depart hotels  |  5:45 PM @ Springhill Suites, 5:55 PM @ Cedar Street Hotel

Mixer Welcome Party at Matchwood Brewery

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Buses depart hotels  |  7:45 AM @ Springhill Suites, 7:50 AM @ Cedar Street Hotel

Breakfast

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Welcome

Introductions, announcements, and housekeeping.

Keynote + Fireside | Speed, Precision & the Art of Competitive Advantage

From the pit wall to the performance dashboard, this session redefines performance through a Formula One lens, where speed, precision, and teamwork thrive under cost caps. We’ll deconstruct the risk/reward calculus behind today’s performance levers and explore how to orchestrate metamorphosis—balancing the proven with the new—to build durable competitive advantage.

Break & Conversation

Panel | The Performance Advantage: Driving Outcomes Together in 2026

Unveiling Atlas Performance: Driven to accelerate results for advertisers by arming publishers with better tools.

Panel | Innovating CTV: Integrating Performance, Precision & Scale

CTV continues to transform how marketers approach performance, blending the reach and impact of television with the agility and precision of digital channels. In this session, industry leaders explore how they are optimizing cutting-edge CTV strategies that deliver measurable business outcomes. Discover how to break through the evolving media landscape with a cross-platform mindset for greater efficiency and impact.

Empowered Together: The Launch of Kochava’s Partner Certification Program

Exploring the founding principles behind the Kochava Partner Certification Program.

Lunch

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Panel | Beyond Consolidation: The New Blueprint for High-Velocity Growth Organizations

Industry leaders reveal how integrative AI, automation, and agentic workflows are reshaping roles, skills, and culture to build high‑velocity teams. Walk away with practical plays—and caution flags—for designing orgs that ship faster, adapt sooner, and prove impact in a unified performance stack.

Integrative AI for Real Business Impact: The Transformation of Marketing Workflows

Dive into the origin story behind StationOne, the new integrative AI hub from Kochava.

Panel | The Connected Experience: Powering Personalization Through Cross-Channel Integration

True personalization now means connecting with consumers fluidly across every touchpoint—physical, digital, and especially on connected TV. This dynamic panel explores how brands are designing context-aware journeys that respond to individual needs in real time. Learn how CTV acts as both a canvas for personalized storytelling and a vital link within the broader cross-channel ecosystem. Learn how high-impact experiences build loyalty and differentiate your brand in a converged environment.

Presentation | Why Measurement Feels Broken

Learn how cutting-edge marketing teams are reshaping their measurement strategies for better outcomes, blending last-touch attribution, marketing mix modeling, and incrementality testing.

Day 1 Wrap & Look Ahead

Transportation

Buses depart event center to hotels

Transportation

Buses depart hotels  |  5:30 PM @ Springhill Suites and @ Cedar Street Hotel

VIP Dinner at The Idaho Club

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After-Party at 219 Lounge

Transportation

Buses loop between Kochava HQ and all hotels. Final departure at midnight.

Transportation

Buses depart hotels  |  7:45 AM @ Springhill Suites, 7:50 AM @ Cedar Street Hotel

Breakfast

Welcome & Morning Overview

Keynote | Economic Outlook for Performance Optimizers: Macro Forces, Talent & Fiscal Risks

Back by popular demand, everyone’s favorite economist unpacks what matters for marketers and technologists in a dynamic policy, labor, and data regime.

Break

Presentation | Snap: The Intersection of Creativity & Performance

Learn how Snapchat offers strong performance at the intersection of platform creativity and robust outcomes tracking.

Building Your Very Own Marketing Assistant

If you could build your very own agentic AI marketing assistant, what would it do? Join the technical minds innovating at the intersection of agentic AI, advertising, and Kochava to catch a glimpse of what’s possible.

Panel | The Human Factor: Strategic Agency Leadership in an Automated World

Agency leaders win on what remains uniquely human: judgment, client stewardship, and creative strategy. Get a clear playbook for where humans lead, where AI scales, and how to build trust and results in 2026.

Lunch

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Fireside | Accelerating With Precision: Kochava’s Path to Faster, Smarter, Safer Product Delivery

What does the future of software development look like in the age of AI? In this candid fireside, Kochava product leaders unveil how we’re accelerating competitive advantage for our customers.

Break

Panel | Cross-Platform Outcomes and CTV’s Full-Funnel Impact

How do you plan, buy, and optimize to the metrics that move the business? Explore real-world cases where cross-channel optimization has reshaped growth trajectories, showing how CTV signals accelerate performance in mobile, web, and beyond.

Live Podcast | Outcomes Rule. AI Looms. So Where Does That Leave AdTech?

Recording live at Kochava Summit, Next in Media’s Mike Shields probes adtech’s next chapter in an outcomes‑first era as AI reshapes media buying, activation, measurement, and optimization. Leaders unpack “performance together”—the human–machine workflows, interoperability, and proof points that align brand, UA, and platform teams for cross‑channel results.

Summit Wrap, Closing Inspiration & Thank Yous

Transportation

Buses depart event center to hotels

Transportation

Buses depart hotels  |  5:00 PM @ Springhill Suites, 5:15 PM @ Cedar Street Hotel

Taste & Sip Sandpoint

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Live at the Hive

Transportation

Buses loop between Kochava HQ and all hotels. Final departure at midnight.

Transportation

Buses depart all hotels for Schweitzer

Brunch

Snow Fun at the Yurt

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Sky House Club

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Après-Ski Party