Harness the full potential of linear TV advertising by connecting your spend to real business outcomes.
Still Guessing at TV ROI?
TV advertising delivers scale but often feels like a guessing game for marketers. Linear TV continues to command the lion’s share of spend—but siloed, inconsistent measurement makes it nearly impossible to tie ad exposure to downstream actions. As audiences move seamlessly between screens, traditional data silos leave you blind to what’s really working, forcing you to rely on assumptions instead of outcomes.
Power-Up Your TV Advertising Measurement With Kochava
Unify TV Performance
Seamlessly link household ad exposure across both linear TV and connected TV—see full-funnel outcomes with one consistent attribution model.
Explore Granular Insights
Understand which networks, programs, dayparts, and even creative variations are driving lifts—drill down by DMA, city, or device for smarter spend.
Eliminate Silos
No more silos or blind spots. Get apples-to-apples measurement, so you can confidently compare results and optimize budgets across TV screens and platforms.
Determine Engagement Lift from Linear TV Ads.
Connecting linear TV ads to the outcomes they drive is anything but conventional.
With Kochava Advanced Measurement, let our data science teams onboard your TV ad spot logs and then analyze baseline engagement trends pre- and post-campaigns to uncover genuine lift in user engagement.
“The features that really make Kochava stand out are not only the attribution pieces but also the way that Kochava is rapidly evolving their product.”
Chris Barcinas
Director, Integrated Marketing, Experian Customer Services