The Kochava Difference

Measurement & Attribution

MEASUREMENT & ATTRIBUTION

Partner Integrations

Paid Media Attribution

Owned Media Attribution

Multi-Touch Attribution (MTA) Reporting

Fractional Attribution Support

Advanced Channel Attribution

Incremental Lift Measurement

Media Cost Aggregation

Ad Revenue Measurement

Primary SDK Support

Mobile

Web

Gaming Console

Desktop

Connected TV SDK Support

Android TV

Apple TV

Amazon Fire TV

Roku

Other Platforms via Server-to-Server

Configurable Attribution

Lookback Window Granularity

Prioritize Completed View Impressions

Probabilistic Equalizer(Equate probabilistic ad signal with deterministic ad signal. Ideal for mobile-web owned media.)

IP & Partial IP Fallback

4500+

2000+

6000+

<1000

1000+

(Unlimited Influencers)

(Requires media partner support)

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Out-of-Home (OOH), Connected TV, Linear TV
via Kochava Foundry™

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via Kochava Foundry™

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1 Minute60X Granularity

1 Hour

1 Hour

1 Hour

1 Hour

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Request a demo of Kochava measurement & attribution solutions.

Linking Solutions

LINKING SOLUTIONS

Deep Linking

Contextual Deep Linking

Deferred Deep Linking

Cross-Platform Dynamic Links

Built-in Quick Response (QR) Code Generator

iOS Universal Link Support

iOS App Clips Support

Android App Link Support

Android Instant App Support

Vanity Links

Custom Landing Pages

Smart App Banner (Tracking)

Smart App Banner (Design & Hosting)

Referrals (Tracking)

Referrals (Manage referral credit rules/logic in dashboard)

(Industry-best response times)

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Roadmap 2023

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Roadmap 2023

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Request a demo of Kochava linking solutions.

User Engagement

USER ENGAGEMENT

Predictive Churn Modeling

Dynamic Audience Activation

Measure Reengagement Campaigns

Set Reengagement Conversion on Custom Events

Uninstall Tracking

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-(Forced to convert on generic app open)

-(Forced to convert on generic app open)

-(Forced to convert on generic app open)

Request a demo of Kochava User Engagement tools.

Fraud Prevention

FRAUD PREVENTION

Fraud Algorithms for Fraud Detection

Dynamic Fraud Blocklist

Build Your Own (BYO) Custom Blocklist

Fraud Dashboard

Custom Fraud Rules

Custom Fraud Audit

20+

<15

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<15

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(Introduced in 2017) Most holistic rule criteria

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Contact us for a full demo of Kochava fraud prevention and
review of distinct differences with competitive offerings.

Are you considering HUMAN, Impact, or Pixalate?

Standalone fraud solutions may be helpful for detecting fraud but lack the benefits of preventing attribution to fraudulent sources in real time and avoiding the time-consuming make-good process with network partners. Talk with an expert on whether such a solution is right for your needs.

FRAUD PREVENTION

Fraud Detection

Real-Time Preventions Pre-Attribution

Avoid Time-Consuming Make-Goods

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Data Management

DATA MANAGEMENT

Real-Time Analytics

Reporting Dashboard

Reporting API

Real-Time Data Postbacks/Syndication

Built-in SQL Prompt(Enables real-time raw data query & custom reporting)

Row-Level Audience Export from Analytics

Long-Term Row-Level Data Retention

(Industry-best rate limits)

-(Must license third-party solution)

-(Must license third-party solution)

-(Must license third-party solution)

-(Must license third-party solution)

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Are you considering mParticle or Segment?

Standalone data management platforms (DMPs) like mParticle and Segment may not be necessary if you already have an MMP. Kochava, for example, fulfills many of the functions of a DMP, including cross-platform data collection, data syndication to partners and third-party platforms, as well as audience segmentation and syndication. Talk with an expert about whether you need a standalone DMP, and how vendor consolidation can ensure you’re lowering your total cost of ownership (TCO) and maximizing return on investment (ROI).

DATA MANAGEMENT PLATFORM

Cross-Platform Data Collection

Real-Time Data Syndication

Audience Segmentation & Activation

Built-In Omni-Channel Attribution

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Subscriptions

SUBSCRIPTIONS

Track Free Trial Start, Subscription Start, or other in-app activity

Turnkey Payment Processor Event Tracking(Subscription Renewal, Auto-Renew Off, Cancellation)

Payment Processor Support

Apple

Google

Stripe

Custom

Manage Subscription Entitlements & Groupings in Dashboard

Lifetime Subscriber Data Retention

Proactive Cancellation Alerts(for voluntary & involuntary churn)

Measure Subscriber Recovery

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Via CancelGuard™

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Contact Us for a full demo of Kochava Subscriptions and a review of distinct differences with competitive offerings, including RevenueCat.