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Over-the-top (OTT) and Connected TV (CTV): An Introduction

Become familiar with the advanced TV ecosystem and how to utilize it for optimal engagement

What you will learn in this Guide:

  • The difference between OTT and CTV
  • Benefits and challenges of advertising on OTT and CTV
  • How to effectively measure your OTT and CTV campaigns
  • And more

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OTT streaming services and CTV

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