OUTCOMES OPTIMIZATION FOR ADVERTISERS
Make Your CTV Campaigns Perform Like Search & Social
Outcomes Optimization delivers 50-150% increase in conversion rates on campaigns you’re already running across any platform & any outcome.
Independent Third-Party Measurement Real-Time AI Optimization 50+ Priority Integrations. Already Live.
Powering Outcomes Optimization Across the Biggest Platforms and Premium Publishers
Outcomes Optimization is available with all major publishers, DSPs, and programmatic platforms.
Start With Your Goal
What Are You Trying to Achieve?
Outcomes Optimization is built around your KPIs—not ours.
Accelerate App Growth
Mobile & CTV app engagement at scale
Increase Sales
Web, Shopify & e-commerce conversions
Generate Store Visits
Footfall & in-store visitation
Build Brand Awareness
Lift, recall & sentiment measurement
Grow Subscribers
SVOD, FAST & streaming app acquisition
Sell Movie Tickets
Movie release & box office sales
Win Automotive Leads
Test drive requests, dealer visits & leads
Boost Political Engagement
Donations, voter engagement & reach
How It Works
Privacy-First Predictive Intelligence
Outcomes Optimization is available through premium publishers integrated with Atlas Performance, the Supply Performance System powered by Kochava. Privacy-first by design, it turns first-party signals into audience segments that are proven to convert.
1
Connect
Your first-party conversion signals are ingested via priority integrations already in place—no new connections needed.
2
Model
Kochava machine learning scores audiences and devices by likelihood to convert on your target KPI.
3
Activate
High-propensity audience segments are passed to your publisher for enhanced targeting.
4
Optimize
Your publisher optimizes delivery, prioritizing impressions to the most likely converters.
✓
Verify
Outcomes are independently measured and reported by Kochava, giving you verified proof of performance.
Zero Technical Lift to Activate
Outcomes Optimization works entirely behind the scenes using infrastructure that’s already in place. No new SDKs, no new integrations, no implementation work required on your end. And it’s included at no additional cost—just define your outcome and we handle the rest.
Outcomes Optimization in Action
Real Campaigns. Real Results.
Across CTV, DOOH, streaming, and beyond—here’s what outcomes-optimized campaigns actually deliver.
CTV & Streaming
58%
Higher subscription conversion rate vs. control holdout
A leading FAST app (30M+ MAU) partnered with a major CTV ad platform. Kochava ML scored 1.2M households by conversion propensity. The optimized group outperformed control by 58%.
QSR / Food & Drink
$12.4M
In attributed order revenue driven through optimized CTV
A national quick-service restaurant brand used Outcomes Optimization to connect CTV ad exposure to mobile order completions—proving the full funnel from screen to register.
DOOH + CTV Cross-Channel
245%
Higher website conversion rate—DOOH + CTV vs. DOOH alone
Mucinex and Adomni used Kochava to retarget DOOH-exposed households on CTV (Roku, Samsung, LG, VIZIO). Consumers exposed to both digital out-of-home and CTV had a 245% higher CVR.
SVOD Streaming
126%
Higher conversion rate vs. non-optimized delivery
A premium subscription video service activated Outcomes Optimization across a major streaming publisher. Predictive targeting increased conversion rates 126% vs. standard audience delivery.
Results represent real campaigns measured through Kochava Outcomes Optimization across publisher and advertiser partners. Client names anonymized where requested.
Recognized on G2
Trusted. Reviewed. Awarded.
Get the Performance Your Campaign Deserves.
Benefits
- Accurately forecast conversions via predictive intelligence
- Boost conversion rates by 50-150% or more
- Optimize spend toward outcomes, not vanity delivery metrics
- Increase CPM efficiency by focusing on likely converters
- Available at no additional cost through select publisher partners
Request a Huddle
One of our outcomes optimization specialists will connect with you.