Free

DATA MANAGEMENT
Consent Management

Manage protocols for prompting and recording of user consent to comply with GDPR and other privacy regulations. Learn more.

Cross-Device Identity

Connect the dots across devices and platforms to capture every user touchpoint with your brand. Learn more.

Historic Traffic Import
Full API Access
Audiences
DATA MARKETPLACE
Audience Targeting
Analysis & Insights
USER EXPERIENCE
Owned Media

Engage users through your website, email, push, and other non-paid channels, and  measure the impact alongside paid media efforts. Learn more.

A/B/n Testing

Perform A/B/n testing across paid and organic campaigns to optimize toward the highest performing creatives, calls-to-action, keywords and more.

Dynamic Deep Linking

Ensure friction-free conversion paths with dynamic deep linking that personalizes the user experience based on the exact ad, offer and/or product the user engaged with. Learn more.

Universal Links & App Links

Present a seamless experience, even when your app isn’t installed on a user’s device, by leveraging iOS Universal Links or Android App Links. Learn more.

MEASUREMENT
Basic Attribution

Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Fixed, default lookback windows apply.

Attribution Waterfall (Fixed):
Clicks = 30 days for deterministic (Device level)
Clicks = 7 days for fingerprinting
Impressions = 24 hours for deterministic (Device level)
Impressions = 24 hours for fingerprinting

Real-time Analytics

Instantly visualize campaign performance across interactive analytics views. (Excludes views related to cost & ROI and ad revenue). Learn more.

Basic Reporting

Explore detail and summary reporting for app install and reengagement campaigns.

Certified Partner Postbacks

Syndicate installs and post-install events to certified partners in real-time for partner reporting, campaign optimization and more. Learn more.

Session Tracking

Enjoy robust session tracking built-in to the Kochava SDK. Track app opens, average session time, average sessions per user and other helpful engagement metrics.

Power Editor
Web SDK
Marketing Intelligence
Media Cost & ROI
Ad Revenue
Uninstall Tracking
FRAUD PREVENTION
Blacklist

Get fraud protection across all campaigns with the Global Fraud Blacklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Custom configurability only available with Enterprise tier. Learn more.

Blacklist Rule Syndication

Include blacklist violation indicators on real-time postbacks to media partners, enabling faster optimization away from fraudulent sources.

SDK Install & Event Authentication

Built-in protection from SDK spoofing fraud to validate the authenticity of install and event traffic from your apps.

Fraud Dashboard
Traffic Verification
SUPPORT & DATA RETENTION
90-Day Data Retention

Ready-access to your data within Kochava analytics and reporting for 90 days.

Support Ticket

Submit support tickets 24/7 via email. Tickets are assigned and queued on a first come, first serve basis and handled by a dedicated support team. 24-Hour response time guaranteed.

SLA Response Time

24 hours

SDK Integration Only

Software development kit (SDK) integration required. Track app installs, sessions, and standard app events. Server-to-Server (S2S) and custom event names not supported.

ADDITIONAL FEATURES
User Permissioning & Audit

Create roles and permission groups to control the level of access each user has within your Kochava account. Access our detailed audit report at any time to see what users are doing, and who made changes.

Media Planning

Explore the Kochava Media Guide to find the right partner for your next campaign based on geo, platform, supported ad types and other criteria. Learn more.

Alerting
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Enterprise

DATA MANAGEMENT
Consent Management

Manage protocols for prompting and recording of user consent to comply with GDPR and other privacy regulations. Learn more.

Cross-Device Identity

Connect the dots across devices and platforms to capture every user touchpoint with your brand. Learn more.

Historic Traffic Import

Streamlined data onboarding for your historical user data, including: app installs, in-app events, and attributed conversions. Learn more.

Full API Access

Get unlimited access to robust APIs for reporting, campaign management, and fraud blacklisting.

Audiences

From dynamically segmenting lapsed purchasers to isolating your best performers for a lookalike seed audience, unlock the potential in your user base with full-service audience segmentation and management. Learn more.

DATA MARKETPLACE
Audience Targeting

Explore the Kochava Collective’s prepackaged audiences, custom audience builder, and lookalike modeling capabilities. Audience extension is also available. Learn more.

Analysis & Insights

Gain deep insights into the makeup and behavior of your (and your competitors’) mobile audience. Learn more.

USER EXPERIENCE
Owned Media

Engage users through your website, email, push, and other non-paid channels, and  measure the impact alongside paid media efforts. Learn more.

A/B/n Testing

Perform A/B/n testing across paid and organic campaigns to optimize toward the highest performing creatives, calls-to-action, keywords and more.

Dynamic Deep Linking

Ensure friction-free conversion paths with dynamic deep linking that personalizes the user experience based on the exact ad, offer and/or product the user engaged with. Learn more.

Universal Links & App Links

Present a seamless experience, even when your app isn’t installed on a user’s device, by leveraging iOS Universal Links or Android App Links. Learn more.

MEASUREMENT
Advanced Attribution

Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Unlimited access to all configurability options

Attribution Waterfall (Advanced Configurability):
Clicks = 1 min to 30 days for deterministic (Device level)
Clicks = 1 min to 30 days for fingerprinting
Impressions = 1 min to 24 hours for deterministic (Device level)
Impressions = 1 min to 24 hours for fingerprinting

Advanced Configuration Features Info
Tracker-Level (overrides) Link
Tracker-Level (fingerprint equalizer) Link
Configurable Event Association Lookback Link
Configurable Install Reprocessing Link
Fractional Click Attribution Link
Fractional Impression Attribution Link
Completed-View Prioritization Link
Enterprise Analytics Suite

Instantly visualize campaign performance across the entire interactive analytics suite. Learn more.

Enterprise Reporting

Unlimited access to Kochava’s full reporting suite, including: restated cost and ad revenue reports, optimization insights and Query.

Custom Postbacks

Syndicate installs, post-install events and web SDK activity to certified partners in real-time for partner reporting, campaign optimization and more. Create custom postbacks to internal data warehouses, business intelligence tools and other in-house applications. Learn more.

Session Tracking

Enjoy robust session tracking built-in to the Kochava SDK. Track app opens, average session time, average sessions per user and other helpful engagement metrics.

Power Editor

Bulk creation and management of campaign tracking links and settings for teams operating campaigns at scale. Learn more.

Web SDK

Easily capture all user engagements with your website to analyze alongside in-app activity. Learn more.

Marketing Intelligence

Explore business intelligence insights with predictive churn modeling, a campaign strategy back-testing engine and in-depth campaign insights. Learn more.

Media Cost & ROI

Measure media spend across partners and channels for the most accurate assessment of return on ad spend (ROAS). Learn more.

Ad Revenue

Monetize on in app ads? Depending on your monetization partner, Kochava supports restated ad revenue, as well as real-time, user level ad revenue tracking.

Uninstall Tracking

Deterministically track app uninstalls with silent push message technology.

FRAUD PREVENTION
Customizable Fraud Blacklist

Get fraud protection across all campaigns with the Global Fraud Blacklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Create custom thresholds unique to your campaign needs. Learn more.

Blacklist Rule Syndication

Include blacklist violation indicators on real-time postbacks to media partners, enabling faster optimization away from fraudulent sources.

SDK Install & Event Authentication

Built-in protection from SDK spoofing fraud to validate the authenticity of install and event traffic from your apps.

Fraud Dashboard (custom)

Explore suspicious and fraudulent trends in your campaign traffic through an interactive analytics console. Manage your own, custom blacklist for tighter, personalized protection.

Traffic Verification

Own the terms of your attribution. Create traffic rules based on geo, language, device type, and other attributes to ensure compliance with your IO terms in real time. Learn more.

SUPPORT & DATA RETENTION
180-Day Data Retention

Ready-access to your data within Kochava analytics, reporting and query for 180 days.

Client Success Team

Receive a dedicated team of Client Success Managers assigned to your account for personalized service and support at scale.

SLA Response Time

4 hours

SDK and/or S2S Integration

Support for software development kit (SDK) and/or server-to-server (S2S) integration. Track app installs, sessions, and standard or custom app events.

ADDITIONAL FEATURES
User Permissioning & Audit

Create roles and permission groups to control the level of access each user has within your Kochava account. Access our detailed audit report at any time to see what users are doing, and who made changes.

Media Planning

Explore the Kochava Media Guide to find the right partner for your next campaign based on geo, platform, supported ad types and other criteria. Learn more.

Alerting

Avoid unwanted surprises. Create proactive alerts to notify you and your team in real time of unusual shifts in campaign performance, app activity and other key metrics. Learn more.

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