June 18, 2019
Click Injection Unmasked: An Impact Assessment of Google’s Install Referrer API
Over a year and a half has passed since the…
Read More
May 30, 2019
How to Win Your Competitors’ Customers
Conquesting is the practice of targeting your competitors’ users for…
Read More
May 22, 2019
Read More
Device Spoofing, Uncovering a Massive Attribution Fraud Scheme and More with Garrett MacDonald, EVP Sales @ Kochava
May 21, 2019
MoPub introduces real-time Impression Level Revenue Data for ad views
MoPub, a Twitter company providing monetization solutions for mobile app…
Read More
May 15, 2019
Avoid an overcrowded media mix
Today’s marketer is data-driven. More than simply connecting our clients…
Read More
May 8, 2019
Read More
Amazon Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance
April 16, 2019
New ways to grow your audience
Today’s marketer is data-driven. More than simply connecting our clients…
Read More
April 3, 2019
Beating the User Attrition Curve with Predictive Behavior Modeling
Today’s marketer is data-driven. More than simply connecting our clients…
Read More
March 18, 2019
Drive LTV with Kochava + Google App Campaigns for Engagement
First launched in 2015, Universal App Campaigns (UAC), now known…
Read More
March 14, 2019
Drawbridge Identity Graph Becomes First People-Based, Cross-Device Identity Solution in Kochava Collective
Drawbridge and Kochava today announced that the Drawbridge Identity Graph® is available within…
Read More
March 11, 2019
Kochava Collective Provides Mobile-First Data Enrichment and Audience Insights At Scale
App owners and brands faced with an increasingly competitive market…
Read More
March 10, 2019
Read More
Kochava Collective Provides Audience Insights and Data Enrichment At Scale
March 8, 2019
Kochava & Liftoff Partner to Stop Click Fraud
Click fraud takes many forms and is the most common…
Read More
February 20, 2019
IdentityLink – Deterministic Attribution For Mobile Web is Here
Traditionally, people-based marketers have been unable to definitively track users…
Read More
February 19, 2019
Cross-device Marketing Solution Now Available in the Kochava Collective
Marketing is becoming increasingly more personalized as tracking data evolves…
Read More