March 18, 2019
Drive LTV with Kochava + Google App Campaigns for Engagement
First launched in 2015, Universal App Campaigns (UAC), now known…
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March 8, 2019
Kochava & Liftoff Partner to Stop Click Fraud
Click fraud takes many forms and is the most common…
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February 20, 2019
IdentityLink – Deterministic Attribution For Mobile Web is Here
Traditionally, people-based marketers have been unable to definitively track users…
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January 8, 2019
Verify Installs with Newly Enhanced Traffic Verifier
A famous U.S. president once said, “Trust, but verify.” In…
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January 7, 2019
Twitter OAuth Update Action Required By January 18th
Twitter has made important updates to the permissions required for…
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