BlogEducationPress August 5, 2019 Your Attribution May Be More Wrong Than Right The Kochava Collective now offers marketers the ability to create… Jani Gonzalez Love0
BlogEducation May 21, 2018 The Role of A/B/n and Multivariate Testing in Push Messaging Marketing is as much about retargeting as it is about… Jani Gonzalez Love0
BlogEducation June 12, 2017 Plugging Into Kochava Imagine you’re building a house. Your architect has finished the… Israel Karasek Love0
BlogEducation June 5, 2017 State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data If you’re managing a mobile app or property, you likely… Charles Manning Love0
BlogEducation May 2, 2017 The Questions No One is Asking: Three Keys to Actionable Data We live in a world with ever-expanding volumes of data,… Israel Karasek Love0
BlogEducation April 24, 2017 The Business of Real Time Eric Mann, Director of Product Engineering at Kochava, authors, “The… Israel Karasek Love0
BlogEducation April 17, 2017 State of the Industry #4 – In the Era of Mobile, Effective Marketing Requires the Right Tools A few weeks ago, I picked up Seth Godin’s book,… Charles Manning Love0
BlogEducation April 10, 2017 State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward When I graduated from college, my first job out of… Charles Manning Love0
BlogEducation April 5, 2017 Fraud Abatement Series #5—The Kochava Global Fraud Blocklist The tools Kochava uses to identify fraud are part of… Grant Simmons Love0
BlogEducation March 29, 2017 Fraud Abatement Series #4—Ad Stacking Ad stacking is a fraud technique where multiple ads are… Grant Simmons Love1
EducationState of the Industry with Charles Manning March 27, 2017 State of the Industry #2 – Kochava: The Unified Audience Platform Last week I had the opportunity to share some perspective… Charles Manning Love0
EducationState of the Industry with Charles Manning March 14, 2017 State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish Our competitors, because of the absence of compelling measurement features… Charles Manning Love0
Education March 8, 2017 Create an Audience in Three Easy Steps for Reengagement Campaigns Statistics show that reengagement campaigns have CTRs that are 3… Jani Gonzalez Love0
Education December 9, 2016 Unlimited Free Postbacks—The Fifth Missing Piece in Your App Strategy Kochava offers the most robust measurement for connected devices, hands… Jani Gonzalez Love0
Education December 8, 2016 Smart Reengagement—The Fourth Missing Piece in Your App Strategy The cost of UA has been rising fast and user… Jani Gonzalez Love0