BlogEducation
June 5, 2017

State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data

If you’re managing a mobile app or property, you likely…
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BlogEducation
April 17, 2017

State of the Industry #4 – In the Era of Mobile, Effective Marketing Requires the Right Tools

A few weeks ago, I picked up Seth Godin’s book,…
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BlogEducation
April 10, 2017

State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward

When I graduated from college, my first job out of…
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Education
March 8, 2017

Create an Audience in Three Easy Steps for Reengagement Campaigns

Statistics show that reengagement campaigns have CTRs that are 3…
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Education
December 9, 2016

Unlimited Free Postbacks—The Fifth Missing Piece in Your App Strategy

Kochava offers the most robust measurement for connected devices, hands…
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Education
December 7, 2016

A Comprehensive View—The Third Missing Piece in Your App Strategy

As the app ecosystem continues to expand, many marketers are…
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