August 5, 2019
Your Attribution May Be More Wrong Than Right
The Kochava Collective now offers marketers the ability to create…
June 5, 2017
State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
If you’re managing a mobile app or property, you likely…
April 24, 2017
The Business of Real Time
Eric Mann, Director of Product Engineering at Kochava, authors, “The…
April 17, 2017
State of the Industry #4 – In the Era of Mobile, Effective Marketing Requires the Right Tools
A few weeks ago, I picked up Seth Godin’s book,…
April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
March 14, 2017
State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish
Our competitors, because of the absence of compelling measurement features…
December 8, 2016
Smart Reengagement—The Fourth Missing Piece in Your App Strategy
The cost of UA has been rising fast and user…
December 7, 2016
A Comprehensive View—The Third Missing Piece in Your App Strategy
As the app ecosystem continues to expand, many marketers are…