EducationNews & Updates March 21, 2023 How Apple Search Ads + SKAdNetwork Upended iOS Marketing iOS marketers have been forced to evolve For many iOS… Grant Simmons Love2
Education February 8, 2023 Privacy-Enhancing Technologies (PETs) and the Future of Advertising Measurement MMPs Are Here to Bridge the Gap Over the years,… Sierra Scott Love1
EducationMeasurement & Attribution January 16, 2023 Influencer Marketing and Campaign Measurement Audience Size Does Matter, but Not in the Way You… Chloe Huffman Love1
EducationiOS 14 & SKAdNetwork January 5, 2023 Breaking Down Crowd Anonymity on SKAdNetwork Apple’s way of ensuring users DON’T stand out from the… Chloe Huffman Love2
EducationMeasurement & Attribution December 28, 2022 Finding the Right OTT and CTV Activation Partners Explore the largest selection of partners in the industry with… Sierra Scott Love1
EducationMeasurement & Attribution December 19, 2022 Trim Ad Budgets Without Sacrificing Quality Customer Growth Discover your media partner’s bottom line value with Incremental Intent… Chloe Huffman Love1
EducationMeasurement & Attribution December 13, 2022 The 5 Pitfalls of Seasonal Marketing Effective marketing happens all year long The change of seasons… Sierra Scott Love1
EducationUser Engagement November 8, 2022 Get a Jump on Your Holiday Marketing Develop a campaign strategy and check it twice When it… Sierra Scott Love1
EducationNews & Updates October 26, 2022 Fintech Insights from Liftoff & Kochava A recap of the webinar “All About the Money: The… Chloe Huffman Love1
Education October 19, 2022 Executing Performance Marketing on OTT & CTV Extend your audience reach on advanced TV platforms Let’s travel… Sierra Scott Love0
EducationNews & Updates October 4, 2022 Measuring Meaningful Post-Install Events Gain full funnel insights from your in-app events Measuring post-install… Sierra Scott Love0
EducationNews & Updates September 27, 2022 Customer Retention is Your Budget’s Best Friend Investing in returning users can increase your revenue by 25%… Chloe Huffman Love1
EducationNews & Updates July 18, 2022 How to Make Ad Spend Budget Cuts Wisely Kochava gives marketers the insights to make the tough decisions… Jeff Richardson Love0
EducationNews & Updates July 18, 2022 Must-Know Terms for Mobile App Attribution Drive sustainable growth for your mobile campaign What is mobile… Chloe Huffman Love1
EducationNews & Updates June 22, 2022 Help! My Campaign is Over, But I Can’t Turn Off the Tracking Stay in control of your campaign attribution with Kochava Traffic… Sierra Scott Love2