May 21, 2018
The role of A/B/n and multivariate testing in push messaging
Marketing is as much about retargeting as it is about…
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June 12, 2017
Plugging Into Kochava
Imagine you’re building a house. Your architect has finished the…
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June 5, 2017
State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
If you’re managing a mobile app or property, you likely…
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May 2, 2017
The Questions No One is Asking: Three Keys to Actionable Data
We live in a world with ever-expanding volumes of data,…
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April 24, 2017
The Business of Real Time
Eric Mann, Director of Product Engineering at Kochava, authors, “The…
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April 17, 2017
State of the Industry #4 – In the Era of Mobile, Effective Marketing Requires the Right Tools
A few weeks ago, I picked up Seth Godin’s book,…
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April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
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April 5, 2017
Fraud Abatement Series #5—The Kochava Global Fraud Blacklist
The tools Kochava uses to identify fraud are part of…
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March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
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March 27, 2017
State of the Industry #2 – Kochava: The Unified Audience Platform
Last week I had the opportunity to share some perspective…
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March 14, 2017
State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish
Our competitors, because of the absence of compelling measurement features…
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March 8, 2017
Create an Audience in Three Easy Steps for Reengagement Campaigns
Statistics show that reengagement campaigns have CTRs that are 3…
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December 9, 2016
Unlimited Free Postbacks—The Fifth Missing Piece in Your App Strategy
Kochava offers the most robust measurement for connected devices, hands…
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December 8, 2016
Smart Reengagement—The Fourth Missing Piece in Your App Strategy
The cost of UA has been rising fast and user…
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December 7, 2016
A Comprehensive View—The Third Missing Piece in Your App Strategy
As the app ecosystem continues to expand, many marketers are…
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