November 8, 2022
Get a Jump on Your Holiday Marketing
Develop a campaign strategy and check it twice When it…
October 26, 2022
Fintech Insights from Liftoff & Kochava
A recap of the webinar “All About the Money: The…
October 19, 2022
Executing Performance Marketing on OTT & CTV
Extend your audience reach on advanced TV platforms Let’s travel…
October 4, 2022
Measuring Meaningful Post-Install Events
Gain full funnel insights from your in-app events Measuring post-install…
September 27, 2022
Customer Retention is Your Budget’s Best Friend
Investing in returning users can increase your revenue by 25%…
July 18, 2022
How to Make Ad Spend Budget Cuts Wisely
Kochava gives marketers the insights to make the tough decisions…
July 18, 2022
Must-Know Terms for Mobile App Attribution
Drive sustainable growth for your mobile campaign What is mobile…
June 8, 2022
Must Know Terms in the Advanced TV Space
Your Guide to Over-the-Top (OTT) and Connected TV (CTV) Vocabulary…
May 31, 2022
Must-Know Terms in Mobile App Marketing
Key performance metrics within the mobile marketing ecosystem In mobile…
April 18, 2022
Are You Buying Back Users You Already Acquired?
Your MMP’s install deduplication handling could be damaging your bottom…
April 18, 2022
Getting Started with Intrinsic In-Game Advertising
How to start a marketing campaign with Frameplay With the…
March 18, 2022
The Next Generation Mobile Measurement Partner (MMP)
How an MMP serves marketers in the privacy-first age of…