March 21, 2023
How Apple Search Ads + SKAdNetwork Upended iOS Marketing
iOS marketers have been forced to evolve For many iOS…
December 28, 2021
Obtaining Incremental Lift In the Wake of Adtech Data Aggregation
The loss of row-level data doesn’t mean the end of…
May 21, 2020
Incrementality vs. Having a Test & Learn Approach
Measuring true incrementality requires a commitment of time and resources,…
November 12, 2019
Data Privacy: The New Balancing Act for Brands
Can you comply and thrive amidst emerging data regulations? The…
May 2, 2018
Get the Right Signal From Your Media Partners
Marketers work under the assumption that their efforts influence user…
December 12, 2017
Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency
Last Click Attribution is an Incentive for Mobile Ad Fraud…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…