Blog
May 2, 2018

Get the Right Signal From Your Media Partners

Marketers work under the assumption that their efforts influence user…
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Blog
December 12, 2017

Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency

Last Click Attribution is an Incentive for Mobile Ad Fraud…
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Blog
March 15, 2017

Fraud Abatement Series #3—The Fraud Behind App Install Metrics

Over the last two posts on fraud, we’ve detailed how…
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Blog
March 13, 2017

Fraud Abatement Series #2—Devices With High Click Volumes and Fraudulent Traffic

Our industry is increasingly wary of fraudulent traffic, but the…
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Blog
March 8, 2017

Fraud Abatement Series #1—Detecting Fraud by Counting Clicks

Many, if not most, marketers run campaigns based on install…
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