EducationNews & Updates March 21, 2023 How Apple Search Ads + SKAdNetwork Upended iOS Marketing iOS marketers have been forced to evolve For many iOS… Grant Simmons Love2
News & Updates December 28, 2021 Obtaining Incremental Lift In the Wake of Adtech Data Aggregation The loss of row-level data doesn’t mean the end of… Grant Simmons Love1
News & Updates May 21, 2020 Incrementality vs. Having a Test & Learn Approach Measuring true incrementality requires a commitment of time and resources,… Grant Simmons Love1
News & Updates November 12, 2019 Data Privacy: The New Balancing Act for Brands Can you comply and thrive amidst emerging data regulations? The… Grant Simmons Love5
News & Updates May 2, 2018 Get the Right Signal From Your Media Partners Marketers work under the assumption that their efforts influence user… Grant Simmons Love0
News & Updates December 12, 2017 Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency Last Click Attribution is an Incentive for Mobile Ad Fraud… Grant Simmons Love0
EducationNews & Updates April 5, 2017 Fraud Abatement Series #5—The Kochava Global Fraud Blocklist The tools Kochava uses to identify fraud are part of… Grant Simmons Love0
EducationNews & Updates March 29, 2017 Fraud Abatement Series #4—Ad Stacking Ad stacking is a fraud technique where multiple ads are… Grant Simmons Love2
News & Updates March 15, 2017 Fraud Abatement Series #3—The Fraud Behind App Install Metrics Posted March 15th, 2017 IMPORTANT: Probabilistic attribution is discussed at… Grant Simmons Love0
News & Updates March 13, 2017 Fraud Abatement Series #2—Devices With High Click Volumes and Fraudulent Traffic Our industry is increasingly wary of fraudulent traffic, but the… Grant Simmons Love0
News & Updates March 8, 2017 Fraud Abatement Series #1—Detecting Fraud by Counting Clicks Many, if not most, marketers run campaigns based on install… Grant Simmons Love0