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December 5, 2016

Why Event Tracking Matters—The First Missing Piece in Your App Strategy

67% of marketers don’t know how to measure the return…
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November 14, 2016

Level the Playing Field Between Owned Media and Paid Campaigns

When it comes to user acquisition, advertisers expect to pay…
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June 30, 2016

Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects

Kochava brings advertisers the best tools and intel. The following post…
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