March 16, 2022
Customizing CPPs for Optimal Engagement
How to create Custom Product Pages to increase app installs…
March 9, 2022
Kochava Product Updates – February 2022
Search Ads Maven, Kochava Cost, Facebook Insights analytics and more…
March 8, 2022
What is ROAS and How Do You Calculate It Correctly?
Return on ad spend (ROAS), pronounced “row-as”, measures the effectiveness…
February 23, 2022
5 Measurement Best Practices for Retail Apps
As times have changed, the shoppers' experience has changed too.…
February 16, 2022
What is Phygital Marketing?
Why you need it and how to incorporate it into…
January 25, 2022
Why Mobile App Analytics is Important to Your Business
Monitoring user data is essential for every marketer who wants…
January 25, 2022
Getting the Most from SKAdNetwork as an Advertiser
Marketing campaigns for mobile apps may now be tracked in…
January 5, 2022
QR Codes for QSRs
Increase app engagement and connect offline to online Quick service…
January 1, 2022
Five Tips for Selecting the Right Mobile Analytics Tool
When selecting the right mobile analytics tool for your app,…
December 29, 2021
5 Measurement Best Practices for QSR Apps
Increase your app users through event development and optimization Quick-service…
December 29, 2021
Using QR Codes on Your Website
Enhance your owned media channel to increase app engagement Quick…
December 13, 2021
What is Audience Enrichment and Why Do You Need It?
Your users are not just your users. They visit other…
December 2, 2021
Measuring Users on Connected TV Devices
Capture user engagement on smart TVs, gaming consoles, and streaming…
November 17, 2021
Media Buyers and Sellers Assemble Behind Convergent TV
Advanced forms of TV (OTT and CTV) continue to grow…