July 9, 2021
Using Apple’s Universal Links
Understanding the ins and outs of universal link functionality For…
June 23, 2021
Latest Product Updates Q2 2021
SKAdNetwork influencer reporting, AdServices framework support, Privacy Profiles, and more…
June 1, 2021
Future-Proof Identity Resolution with IdentityLink®
Why you need cross-device and cross channel-measurement These days, users…
April 27, 2021
What is a VPPN?
Everything you need to know about a Virtual Private Publisher…
April 22, 2021
What are the SKAdNetwork’s Attribution Windows?
Wide and unconfigurable lookback windows raise concerns SKAdNetwork attribution windows…
April 21, 2021
Help! My Facebook Analytics is Going Away
Don’t miss a beat with app analytics alternatives Facebook recently…
April 6, 2021
What is the Difference Between OTT and CTV?
Understanding how to use these popular acronyms The advanced television…
March 8, 2021
What is a Mobile Measurement Partner (MMP)?
Everything you need to know about MMPs and why you…
February 24, 2021
Are There Really IDFA Alternatives?
Attribution and targeting strategies post-ATT enforcement For months, Apple has…
February 18, 2021
Choose the Right Kochava SDK for Your iOS 14 Strategy
Important considerations regarding App Clips, SKAdNetwork, and AppTrackingTransparency (ATT) framework…
February 4, 2021
How to Maximize User IDFA Opt-In
Create the optimal AppTrackingTransparency (ATT) framework prompt UPDATE: Since the…
December 17, 2020
Product Update – December 2020
SKAdNetwork integration configuration, updated reporting dashboard, and more As 2020…
September 29, 2020
Kochava Releases iOS 14 Production SDK
Update your integration today. Kochava has released its non-beta production…
