The pioneers of data-first marketing in Eastern Europe join forces with Kochava
Data Revolt, a data marketing agency that started the revolution of data-first digital marketing in Eastern Europe, has officially become an authorized partner with Kochava, the leading attribution and analytics platform. The agency has made a name for itself in the global market with its digital solutions that empowers marketers with data-driven insights. As a Kochava Authorized Partner, Data Revolt can utilize the Kochava Marketers Operating System® (m/OS) to its full potential on behalf of the brands they serve. In this blog post, we’ll explore Data Revolt’s comprehensive marketing toolset and highlight how this newly formed partnership will be invaluable to the adtech ecosystem.
Putting data in the driver’s seat
Unlike traditional marketing approaches, Data Revolt’s strategies are built on insights pulled from data collected through consumer interactions and engagement. This approach, known as data-first marketing, helps construct a propensity about future behavior and enables companies to make informed, data-driven decisions. Data Revolt offers a variety of services that can be tailored to suit any marketing strategy.
At Data Revolt, the focus is on using performance marketing, certified by data, to unlock growth opportunities for their clients. By leveraging this power, the brands they work with have access to the insights they need to develop specific strategies and take action to achieve growth. The success of this approach is reflected in their portfolio.
Presence in 23 countries
Data Revolt’s data-driven insights are complemented by Kochava’s powerful fraud prevention and detection tool, which helps businesses safeguard against ad fraud and recover lost revenues.
“We are thrilled to partner with Kochava as an authorized partner. Their powerful attribution and analytics platform, combined with our data-first approach to digital marketing, will enable us to provide even more valuable insights and measurable results for our clients. With Kochava’s fraud prevention, detection tools and advanced methodology for reporting in the SKAdNetwork era, we can ensure that our clients’ ad spend is protected and their campaigns are running at peak performance. This partnership represents a significant step forward for the adtech industry and we are excited to be a part of it,” said Marian Becheanu, Head of the Data & Analytics team at Data Revolt Agency.
Data-driven justice: Kochava’s fight against fraud
Uber – Fraud detection & prevention
Uber enlisted the help of Kochava’s fraud solutions team to conduct an in-depth fraud audit. After successfully processing over 58 billion transaction records, the solutions team found significant evidence of ad fraud and violation of Uber’s IO terms. Kochava provided expert testimony and helped Uber recover over $6 million in damages. Learn more about this case study here.
Traffic verification – Fraud detection & prevention
A major advance deposit wagering platform for betting was targeted by ad fraud during its peak season, with a surge of clicks and non-performing installs from states where online gambling is prohibited. Using Kochava Traffic Verifier, the team set filtering rules to block any campaign traffic originating from these states, reducing the percentage of fraudulent clicks and installs in their campaigns and proactively eliminating CPI payouts for install conversions in the prohibited states. Learn more about this case study here.
Leverage industry-leading solutions with Kochava + Data Revolt
The partnership between Data Revolt and Kochava is set to transform the data-first marketing landscape. Data Revolt has built its reputation on providing innovative digital solutions that empower marketers with data-driven insights. Now, as an authorized partner of Kochava, Data Revolt can utilize the Kochava Marketers Operating System (m/OS) to provide even more insights and measurement possibilities for their clients. This partnership will enable clients to make data-driven decisions with more accuracy, even in the face of platform privacy upgrades and tracking constraints. With Data Revolt’s focus on performance marketing and Kochava’s comprehensive fraud detection and prevention, bespoke reporting, and integration with major ad networks and platforms, clients can rest assured that they are receiving the best in cutting-edge technologies and industry-leading solutions.
You can learn more about Kochava’s solutions here.
How do you become a Kochava Authorized Partner?
If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:
- Measurement & Attribution*
- Fraud Prevention
- User Engagement
- Deep Linking
- iOS 14.5+ and SKAdNetwork
- Apple Search Ads
- Identity Solutions
- OTT and CTV
*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.