EducationNews & Updates June 5, 2017 State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data If you’re managing a mobile app or property, you likely… Charles Manning Love0
EducationNews & Updates May 2, 2017 The Questions No One is Asking: Three Keys to Actionable Data We live in a world with ever-expanding volumes of data,… Israel Karasek Love0
EducationNews & Updates April 24, 2017 The Business of Real Time Eric Mann, Director of Product Engineering at Kochava, authors, “The… Israel Karasek Love0
EducationNews & Updates April 10, 2017 State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward When I graduated from college, my first job out of… Charles Manning Love0
EducationNews & Updates April 5, 2017 Fraud Abatement Series #5—The Kochava Global Fraud Blocklist The tools Kochava uses to identify fraud are part of… Grant Simmons Love0
EducationNews & Updates March 29, 2017 Fraud Abatement Series #4—Ad Stacking Ad stacking is a fraud technique where multiple ads are… Grant Simmons Love2
EducationState of the Industry with Charles Manning March 27, 2017 State of the Industry #2 – Kochava: The Unified Audience Platform Last week I had the opportunity to share some perspective… Charles Manning Love0
EducationState of the Industry with Charles Manning March 14, 2017 State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish Our competitors, because of the absence of compelling measurement features… Charles Manning Love0
Education March 8, 2017 Create an Audience in Three Easy Steps for Reengagement Campaigns Statistics show that reengagement campaigns have CTRs that are 3… Leslie Amadio Love0
Education December 9, 2016 Unlimited Free Postbacks—The Fifth Missing Piece in Your App Strategy Kochava offers the most robust measurement for connected devices, hands… Leslie Amadio Love0
Education December 8, 2016 Smart Reengagement—The Fourth Missing Piece in Your App Strategy The cost of UA has been rising fast and user… Leslie Amadio Love0
Education December 7, 2016 A Comprehensive View—The Third Missing Piece in Your App Strategy As the app ecosystem continues to expand, many marketers are… Leslie Amadio Love0
Education December 5, 2016 Why Event Tracking Matters—The First Missing Piece in Your App Strategy 67% of marketers don’t know how to measure the return… Leslie Amadio Love0
Education November 22, 2016 Eliminate Ad Fraud From Your Network Ad fraud is a growing problem. In a post ironically… Leslie Amadio Love0
Education November 18, 2016 Cyber Monday Best Practices—Tune Your Holiday Campaigns Q4 is in full swing and holiday campaigns are ramping… Leslie Amadio Love0