Education November 14, 2016 Level the Playing Field Between Owned Media and Paid Campaigns When it comes to user acquisition, advertisers expect to pay… Leslie Amadio Love0
EducationNews & Updates October 14, 2016 The Power of Influencer Reporting Use influencer reporting and What if? Scenarios to hone future… Leslie Amadio Love0
EducationNews & UpdatesProduct Updates July 7, 2016 Programmatic Advertising, The Future of Mobile Marketing The following post from Aarki highlights the benefits and future… rory Love0
EducationNews & UpdatesProduct Updates June 30, 2016 Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 23, 2016 Celebrity Endorsement in Mobile App Marketing: Part 2 Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 16, 2016 Celebrity Endorsement in Mobile App Marketing: Part 1 Kochava brings advertisers the best tools and intel. The following post… rory Love1
EducationNews & UpdatesProduct Updates June 9, 2016 Impact of Creative Optimization on Campaign ROI Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 2, 2016 A Case for Multivariate Creative Optimization In an effort to continue to bring marketers the best tools,… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 24, 2015 Configurable Attribution #5 – Get the Reports You’re Missing This is the final week of a 5-week series on… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 18, 2015 Configurable Attribution #4 – View-Through Attribution This is the 4th in a 5-week series on Configurable… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 10, 2015 Configurable Attribution #3 – Device Reconciliation We’re now 3 weeks into a 5-week series on Configurable… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 4, 2015 Configurable Attribution #2 – Probabilistic We looked at an overview of the Kochava Attribution Engine… rory Love0
EducationUnderstanding Configurable Attribution October 27, 2015 Configurable Attribution #1 – Leveraging Lookback Windows Configurable attribution is one of the most powerful tools at… rory Love0