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Blog
October 22, 2018

Kochava Traffic Index (KTI): An industry benchmark that is more than a proxy to fraud

I’m pleased to share the announcement of the Kochava Traffic…
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BlogEducation
June 5, 2017

State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data

If you’re managing a mobile app or property, you likely…
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Blog
May 8, 2017

State of the Industry #5 – Universal Measurement & Kochava Signals

When Kochava first started, I was amazed by the potential…
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BlogEducation
April 17, 2017

State of the Industry #4 – In the Era of Mobile, Effective Marketing Requires the Right Tools

A few weeks ago, I picked up Seth Godin’s book,…
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BlogEducation
April 10, 2017

State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward

When I graduated from college, my first job out of…
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Blog
April 17, 2014

In the Era of Mobile, Effective Marketing Requires the Right Tools

A few weeks ago, I picked up Seth Godin’s book,…
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