Kochava Product & Partnership Updates Bulletin: Q3 2026

Measure ChatGPT Ads, upgrade your Kochava SDK, manage Meta campaigns conversationally, and more

Fall is officially here, the Q3 2026 books are closed, and Q4 is underway. Before we get into key product news, a quick moment for some team spirit.

Kochava hosted its 12th annual Short Bridge Swim on August 21. Brave HQ team members took the plunge into Sandpoint’s Sand Creek while their colleagues cheered from the bank. Congratulations to this year’s medalists:

• Gold: Tom Gillespie
• Silver: Matt Gillis
• Bronze: Ben Phillips

From July through September, our team met with clients, partners, and industry leaders at global adtech events including ChinaJoy, Shoptalk, CIMM Summit, Global Connect Singapore, Marketecture Live, and Amazon unBoxed. We’re also grateful to the partners who made time to meet with us at Advertising Week as we opened Q4.

To connect with us at upcoming events through the remainder of 2026, visit our events page.

Here are the key Kochava product updates we’ll unpack in this post:

• ChatGPT Ads measurement partner integration
• Major Kochava SDK version release (iOS v11.0.0 and Android v7.0.0)
• Ads MCP Server from Meta inside StationOne
• Kochava for Advertisers MCP, available on GitHub
• Jev use cases for marketers inside StationOne
• Kochava Cost Data Recovery enhancements
• Rich link previews for Kochava SmartLinks
• More flexibility for your Meta AMM data
• Apple Ads SKAN advertiser postback support
• New and updated partner integrations

Connect and Measure Your ChatGPT Ads

Conversational AI is quickly becoming a core discovery surface, and advertisers are testing and scaling spend accordingly. Kochava’s integration with ChatGPT Ads went live in Q3. We’re excited to partner with OpenAI and help advertisers measure the efficacy of their ChatGPT Ad spend on real business outcomes.

For app marketers using Kochava as their mobile measurement partner, the integration connects ChatGPT Ads to downstream conversions such as installs, registrations, in-app purchases, free trial starts, and paid subscriptions. Marketers driving traffic to web properties can measure actions with the Kochava Web SDK and conversion pixel tracking. Kochava supports ChatGPT Ads across mobile and web with three dedicated partner integrations: iOS, Android, and web.

Last-touch attribution is only part of the picture. Conversational AI often sparks early intent and discovery that last-touch models can overlook. Advertisers can pair last-touch results with marketing mix modeling and incrementality testing through Always-On Incremental Measurement (AIM) to evaluate the true incremental lift of ChatGPT Ads alongside the rest of their media mix.

Ready to get started? 

Follow the step-by-step guide from Kochava: Create a ChatGPT Ads campaign in Kochava and consult ChatGPT Ads’ own support documentation.

Also check out OpenAI’s announcement on the expanded ChatGPT Ads measurement ecosystem.

Upgrade Now: Kochava SDK Major Version Release

New major versions of the Kochava SDK are available: iOS SDK v11.0.0 and Android SDK v7.0.0. We recommend prioritizing this upgrade with your app development team, as it delivers two significant benefits.

Enhanced Deep Link Attribution for Reengagement

If your app already has Enhanced Deep Linking integrated, the SDK now automatically captures the full deep link URL and the click identifiers it carries, such as Google’s GCLID and GBRAID, Meta’s campaign_ids, and Snap identifiers, with no manual coding. This means more consistent reengagement attribution across major ad platforms and one less line of instrumentation that can quietly get dropped during an app update.

Expanded Dual-Stack IP Support

The SDK can collect both IPv6 and IPv4 addresses when available. Some publisher platforms still pass only one IP address family, so this update improves attribution when ad engagement and conversion arrive over different IP families. It’s especially valuable for cross-device and household-level attribution, including CTV.

Loop in your developers now so the upgrade can be scoped into an upcoming sprint. Developers need to remove any previous manual deep link event instrumentation to avoid duplicate events.

Explore the full details in our dedicated blog post: Upgrade Now: Kochava SDK Major Version Release.

Technical release notes are also available in the Android SDK v7.0.0 and iOS SDK v11.0.0 documentation.

Jev Use Cases for Marketers Inside StationOne

StationOne now supports Jev, a new kind of AI model from TypeSafe AI. In case you haven’t heard of it yet, here’s a quick introduction.

What is a System One model? The AI models most of us use every day, like ChatGPT and Claude, are general-purpose chat models. They read a prompt and write out an answer one word at a time. This flexibility is powerful but can be slow and costly when you need the same simple judgment call made thousands of times. System One models are built for fast, repetitive decisions. Think of them as a quick, reliable gut check rather than a long essay.

What is Jev? Jev is TypeSafe AI’s first System One model. Rather than writing prose, Jev reads the state of your data and responds with structured decisions, each paired with a confidence score: choosing from set options, scoring against a rubric, or estimating the probability that a statement is true. Since answers come back in a fixed format, software systems can use them directly. According to TypeSafe, this makes Jev dramatically faster and more efficient per decision than a general-purpose language model.

Agents, assistants, and playbooks in StationOne can now call Jev natively.

The payoff for app marketers is efficiency. High-volume judgment calls run on a purpose-built model instead of a frontier LLM, so you can work across your Kochava data and your ad platform and partner data without burning through tokens.

Here are three ways app marketers can put Jev to work:

1. Campaign and creative triage: Score every campaign, ad set, or creative against your own rubric using Kochava attribution and ad platform data, then sort into scale, hold, or pause, with a confidence score on each call.
2. Traffic source quality scoring: Rate partners, publishers, and placements as keep, review, or cut by weighing retention, LTV, and fraud signals together.
3. Taxonomy cleanup at scale: Classify and normalize messy campaign, partner, and creative naming across networks so your reporting rolls up cleanly.

Low-confidence results can be routed to a human or a general-purpose model for a closer look, so you get speed on the clear-cut calls and judgment where it counts.

Ready to dive in?

Connect your Kochava data and ad platform connectors in StationOne, then ask your agents and assistants to put Jev to work on your highest-volume decisions.

Create Free StationOne Account  | See Related LinkedIn Post

Kochava Cost Data Recovery Plugs Holes in Your Ad Spend Data

An expired credential, a departed team member’s API key, or a change on an ad network’s API can all leave a gap in your cost data. Recovering the data used to require a support ticket. Now it’s self-serve.

New enhancements to Kochava Cost enable you to backfill missing cost data yourself, right from the Cost Configuration page, back to each network’s API retention limit (up to one year). Improved credential alerting and partner change monitoring help you catch issues sooner, and every recovery is logged in a complete audit trail. Recovery runs in the background without interrupting your daily cost syncs, and complete spend history also gives your marketing mix models a stronger foundation.

Explore the full details in our dedicated blog post: Kochava Cost Data Recovery Plugs Holes in Your Ad Spend Data.

Rich Link Previews for Kochava SmartLinks

Kochava SmartLinks now support Open Graph metadata, so links you share over SMS, iMessage, and social platforms can render as fully branded preview cards with a custom title, description, and image rather than a plain URL or generic thumbnail. Branded previews build trust and visibility, which can translate into up to 30% higher click-through rates.

Previews can be set as a default for an entire App Group and overridden for individual SmartLinks. Setup happens in the Kochava console, with no SDK updates or manual coding required.

Explore the full details in our dedicated blog post: Configure Rich Link Previews for Higher SmartLinks Conversion Rates.

More Flexibility for Your Meta AMM Data

Kochava continues to build on Meta’s Advanced Mobile Measurement (AMM) program, giving app marketers unparalleled flexibility (compared to other measurement partners) in how they engage and activate Facebook and Instagram performance data. Latest enhancements span reporting and custom postbacks:

• Kochava Query: Expanded granularity and custom reporting options for your Meta performance data
• Custom advertiser postbacks: More granular data and flexible configuration within postbacks

To learn more about these enhancements, reach out to your Client Success Manager. For more details about Meta AMM, see our related blog post: Kochava Supports Meta’s Re-Enabled Advanced Mobile Measurement Reporting.

Apple Ads SKAN Advertiser Postback Support

Kochava has added advertiser postback support for Apple Ads within SKAN reporting. Advertisers can now see their Apple Ads conversion data in the SKAN reporting layer alongside Apple Ads deterministic attribution data.

The result is access to your own copy of SKAN conversion signals directly within Kochava reporting, giving you a more complete view of Apple Ads performance alongside other SKAN-enabled media partners.

• Admomy
• Adqub_tma
• Adxcat
• Alfan
• Arkeero
• ChatGPT Ads

• ClubMediaCampaign
• CM Ads
• Digyne Media
• Dw_Playdigo
• Ezmedia03
• Offscript Worldwide

• Opsis Pro
• SS Mobi Digital
• Tapper
• Trofeo
• UA Station

• Amazon Ads
• Apple Ads
• Bidease
• BMM
• Button
• Criteo New
• Crosstarget
• Facebook
• Google Ads
• Google Marketing Platform
• Instagram
• Iterable
• Liftoff
• LiveIntent
• LoopMe
• Mediazotic

• Meta Ads
• Mintegral
• MiQ (The Trade Desk)
• MNTN
• Mobisummer
• Nift Networks
• Oppo Global
• PayPal
• Perform[cb]
• Pinterest SAN
• Reddit
• Remerge
• Results Media
• RevX
• Roku SAN
• SearchPPC

• Smadex
• Snapchat
• Snowbase
• SplitMetrics Acquire (formerly SearchAdsHQ)
• StackAdapt
• Taboola
• Teads
• TikTok for Business SAN
• TikTok for Business Web
• TikTok for Business
• Trofeo
• Universal Ads
• Vivo
• X Ads
• Yahoo – Gemini