New cost data backfill enhancements improve veracity of ad spend data
TL;DR Summary (click to expand)
Even with the most reliable cost data aggregation, an occasional integration hiccup is unavoidable, whether it’s an expired credential, deleted team member’s API key, or change on the ad network’s API. When this does happen, closing the resulting gap in your cost data is now easier than ever. Kochava has long helped marketers recover missing cost data through our support team. Now the same recovery is self-serve, faster, and more reliable, letting you backfill the gap yourself right from the Cost Configuration page, with no support ticket or wait. Paired with improved credential alerting, this update keeps the cost data behind your ROAS and ROI calculations complete and current, even when the integrations feeding it don’t always cooperate.
Read the support documentation | Contact Kochava
New data recovery enhancements for Kochava Cost make it fast and simple to backfill cost data whenever one of your partner integrations hits a snag.
If you’ve managed ad network integrations for any length of time, you’ve likely experienced the uh-oh moment when you realize something’s wrong. A team member who set up your Meta or Google Ads integration moves to a new role or leaves the company, and their API credentials quietly stop working. Nobody notices right away, and there’s no reason to check a working integration, until a few days later when your cost aggregation dashboard shows a gap. Or maybe it’s not a personnel issue at all: The ad network pushes an API change or has an outage, and your integration stalls for a day, a week, or longer.
Whatever the cause, you no longer have to file a support ticket. Simply initiate a recovery job right from the Configuration page within the Kochava Cost dashboard.
Why Complete Media Cost Data Matters
Cost data isn’t a nice-to-have metric. It’s foundational to nearly every decision your app marketing team makes. It’s the number that tells you exactly what you’re spending with each partner. It’s also the other half of every ROAS and ROI calculation you run against your revenue data, whether it comes from in-app purchases, ad monetization, subscriptions, or some blend of all three.
Kochava has long made this easier by integrating directly with ad networks, platforms, and super publishers you already work with, pulling spend data into one platform instead of leaving your team to log into a dozen separate dashboards and reconcile spreadsheets manually. This update takes that a step further. Even when an integration temporarily breaks, you no longer have to accept a hole in your historical cost data or wait for someone else to fix it.
What’s New
| Update | What It Does |
| Self-Serve Cost Data Recovery | Recover missing cost data yourself for any supported ad network, directly from the Cost Configuration page, back to the network’s own API retention limit (up to 1 year). No support ticket required. |
| Improved Credential Alerting | Faster, more proactive alerts when a credential fails, so your team can catch and fix the issue before days of cost data go uncollected. |
| Partner Change Monitoring | Enhanced monitoring for breaking changes across cost data partner APIs, helping surface disruptions on the network side before they turn into a long cost data gap. |
| Network-Specific Recovery Windows | Recovery windows tailored to what each network’s API actually supports.
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| Complete Audit Trail | Every cost data recovery is logged, giving your team a clear record of what was recovered and when. |
How Cost Data Recovery Works
Recovering cost data doesn’t require any engineering involvement.
- A gap is identified. Either the system’s improved alerting flags a credential failure or data disruption or your team notices a gap while reviewing cost reporting.
- You head to the Cost Configuration page. From there, you can initiate a recovery for the affected network and date range.
- Kochava pulls the historical data directly from the network’s API, back to whatever retention window the network supports.
- Your Kochava Cost dashboard updates with the recovered data without interrupting your ongoing daily cost syncs.
For detailed instructions, consult this support documentation.
Complete Cost Data Strengthens Your Measurement Foundation
Beyond day-to-day ROAS accuracy, complete historical cost data also powers deeper measurement methods such as marketing mix modeling. If your team is exploring or already using Kochava’s Always-On Incremental Measurement (AIM), a clean, gap-free cost history gives your models a stronger foundation from day one. MMM insights are only as good as the spend data they’re built on.
New to Kochava Cost Data Aggregation? It’s Easy to Get Started
Not yet using Kochava to aggregate cost data across your ad network partners?
Getting set up is straightforward:
- Connect your key partners.
- Authenticate with your credentials.
- Your cost data starts populating directly inside Kochava alongside your attribution and revenue data.
No more toggling between network dashboards or piecing your spend data together in a spreadsheet every week.
Review the related support documentation, or reach out to your Client Success Manager or support@kochava.com for assistance.
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Cost Data Recovery FAQ
What causes gaps in my cost data?
Most commonly, it’s an expired or changed credential (often tied to a team member transition), a temporary outage on the ad network’s side, or a change to the network’s API that disrupts the existing integration.
Do I need to file a support ticket to recover missing cost data?
No. Cost Data Recovery is now self-serve. You can initiate a recovery directly from your Cost Configuration page. If you encounter any issues, contact your Client Success Manager or support@kochava.com.
How far back can I recover cost data?
It depends on the network partner. Kochava can recover data back to each network’s own API retention limit, up to a maximum of one year.
Will recovering historical data disrupt my current, ongoing cost data syncs?
No. Recovery runs independently in the background and doesn’t interfere with your daily cost data syncs, which continue as normal.
