Kochava Summit is back in person for 2023!
One of the Ad-Tech industry’s must-attend events – three days of inspiration, networking, and fun.
Driving an Innovation Agenda
Feb 14-16, 2023. The event is invite only and tickets are $2500
What can you do when outside forces distress your systems, teams, and bottom line? Fortify the frameworks that provide stability for your team, and cultivate a culture of innovation to remain competitive or even break through and level up. Celebrate the opportunity to move in more profitable directions, rather than allowing old systems to hold you back.
Kochava Summit 2023 will be an exploration of economic, regulatory and cultural trends impacting us all, and a reminder that the digital advertising industry and its people are uniquely capable of invention and innovation. We’ll look at both organizational and ad-tech trends and share how you can tap into next-generation technology and systems to move ahead.
KOCHAVA SUMMIT 2023 SPONSORS:
A Peek into the Agenda
February 14th – Morning
Digital Ads: A Reckoning in ’23?
Get Richard’s perspective on what occurred in digital ads in 2022 and impacts to 2023. Will there be a reckoning this year? Are CTV and Retail media shifts in spend or new categories? Learn about these topics – plus many more!
Richard Kramer
Managing Director & Founder, Arete Research
Innovation for the Attribution Revolution
Kochava CEO Charles Manning explores what’s in store for the future of advertising measurement in a privacy-first, post-MAID world.
Charles Manning
CEO, Kochava
MMM & The Quest for Incrementality
Media Mix Modeling can be a messy endeavor. How can marketers find insights they can trust on their quest for true incrementality?
Gary Danks
Founder, Machine
Unpacking Ad Tech Trends & Platform Evolution
Ad tech has experienced a wave of seismic pressures across the last 24 months, with even more on the horizon. What are marketers doing about it, and what has Kochava observed from its unique vantage point?
Grant Simmons
VP of Foundry, Kochava
February 14th – Afternoon
Finding Success in the New State of ASA
Apple Search Ads now accounts for the lion’s share of all attributed installs on iOS. With new ad placements, more competition, and rising bidding costs, unlock the secrets to make your spend count on ASA.
Hamilton Radcliffe
Head of Product, Kochava
The Incrementality of Outdoor Advertising
Exploring the role OOH and DOOH advertising play in 2023 as marketers shift budgets and face economic headwinds.
MODERATOR
Trevor Hamilton
Managing Director – Americas, Kochava
Jeremy Flynn
Senior VP, Clear Channel Outdoor
First-Party Data & Identity
As third-party data becomes more restrictive, marketers have intensified their focus on optimizing first-party data. Learn how marketers are shifting strategies in the changing landscape.
MODERATOR
Ronan Shields
Writer, DigiDay
Mike Brooks
COO, Verve Group
Michael Reese
Mobile Marketing Manager, The VF Corp
Kemal Bokhari
Head of Data, Measurement & Analytics, DISH Media
Brian Cox
General Manager, Kochava
App Distribution Platforms and the Future of App Stores
Finding the balance between flexibility and security. What’s the future of alternative, 3rd party app stores across devices and platforms?
MODERATOR
Caitlin Quill
Client Partnerships Manager, Kochava
Taylor Morris
Senior Director of Technical Operations, Digital Turbine
Mark Kellogg
Senior Product Manager, Kochava
AMA
You’ve got questions! This panel has answers. Anything goes… well almost anything.
MODERATOR
Scott Bauer
VP of Client Partnerships, Kochava
Edward Dingles
CTO, GroundTruth
Amanda Gillie
Head of Partner Marketing, TV & OTT, Sling TV
February 15th – Morning
Defining the New Normal
Nearly three years after the arrival of COVID-19 in the United States, the economy remains in a state of flux, with mixed messages coming from labor and financial markets. This presentation will parse the economic uncertainty and evaluate to what extent the economy is returning to normal after the pandemic, and in what ways the definition of normal is permanently shifting due to structural changes to the economy. In particular, demographics, labor markets, inflation, and globalization will be evaluated.
Samuel Wolkenhaur
Regional Labor Economist, State of Idaho
Kochava Roadmap Sneak Peek
Join our CTO & Head of Product as they unpack Kochava’s vision and roadmap for 2023 and beyond.
Ethan Lewis
CTO, Kochava
Hamilton Radcliffe
Head of Product, Kochava
The Evolution of Outcome Based Measurement
Self-attributing networks (SANs) and mobile measurement partners (MMPs) are undergoing a paradigm shift in how they work together to fulfill the needs of mutual demand-side advertisers. What does the future hold?
MODERATOR
Mark Kellogg
Sr. Product Manager, Kochava
Sheila Bhardwaj
Group Manager, Measurement R&D, Snap Inc.
Where is OTT & CTV Headed?
With major streaming publishers introducing ad-supported tiers, and CTV platforms investing and expanding their endemic offerings, OTT & CTV supply is expected to increase dramatically. What’s the future of advertising on this channel and how should advertisers capitalize on this moment?
MODERATOR
Jason Howell
VP Sales for Media & Entertainment, Kochava
Mike Hood
VP Digital, NBCU
Aubriana Lopez
Global Product Marketing, Samsung Ads
Ajay Johnson
VP, Enterprise Sales & Strategy, MNTN
Jake Richardson
Business Development & Media Partnerships, Moloco
SKAdNetwork, Sandbox, and PETs
Kochava CTO Ethan Lewis explores SKAdNetwork 4.0, Google’s Privacy Sandbox for Android, and where we’re headed with Privacy Enhancing Technologies (PETs).
Ethan Lewis
CTO, Kochava
February 15th – Afternoon
Measuring Outcomes & Proving Incremental Value as Publishers
In the current state of economic downturn, brands are striving to connect every ad dollar to business outcomes. How are publishers and platforms showing up?
MODERATOR
Trevor Hamilton
Managing Director – Americas, Kochava
Curtis Evans
Head of Account Management, DanAds
Matt Lee
VP Digital, NBCU
James Benoit
Sr Director of Sales Engineering, kochava
Discovering the Incremental Intent Behind Your Media Mix
Economic forces are challenging marketers to continue driving growth with smaller budgets. Imagine if you could cut 50% of your ad spend and yet lose less than 1% of your customers. Find out how it’s possible with Incremental Intent – an Insights Pack from Kochava Foundry.
Grant Simmons
VP of Foundry, Kochava
The Great Attribution Reset – How to Turn the Chaos in Measurement into a Competitive Advantage
Attribution has dramatically and permanently changed, and there are still more changes on the horizon. The savviest marketers have the opportunity to develop their own approach to attribution, determine what distinguishes their customers from their competitors, and turn that differentiation into a media buying advantage.
MODERATOR
Grant Simmons
VP of Foundry, Kochava
Dave Simon
General Manager, Moloco
A Final Discussion with Industry Leaders
An engaging conclusion featuring thought leaders from across the industry.
MODERATOR
Charles Manning
CEO, Kochava
Jordan Staab
CRO, Peak Ventures
James Kreckler
SVP Digital Media Sales, NBCU
Mike Brooks
COO, Verve Group
Day 3
Industry Networking
Logistics
Attendees are responsible for their own travel arrangements.
Airport: Spokane, WA (GEG)
To take advantage of our complimentary shuttle from the airport, please plan to arrive on Monday, February 13 between 11am and 2pm
Welcome reception: Monday, February 13, 5-8pm
General Sessions: Tuesday and Wednesday, February 14-15, 8am to 4pm
With evening activities from 5-11pm
Day on the mountain: Thursday, February 16, 10am-5pm
Spend the day with us at the newly improved Schweitzer Mountain Resort including brunch, skiing/snowboarding, lessons and rentals if desired, tubing, warming hut, snowshoeing and more! Then warm up at our exclusive Aprés Ski party in the village starting at 3pm
Suggested departure: Friday, February 17
6am – 8am Depart Spokane, WA (GEG) to take advantage of complimentary airport shuttle
OR
11am – 1pm Depart Spokane, WA (GEG) to take advantage of complimentary airport shuttle
We have room blocks at local properties – please contact Heather Petersen at hpetersen@kochava.com for more detail on all travel logistics.
