Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.

Kochava Summit Series 2022

The legendary Kochava Summit has gone virtual! To provide you with the topics you’ve asked for most, in a flexible format, we’ve turned this event into a series. These unique sessions begin Tuesday, January 18, 2022, running roughly twice a month.

Session 2: OTT Masterclass

February 1, 2022 | 10:00AM – 11:30AM Pacific

Growth Tips from the Major Streaming Platforms

The leading streaming platforms in connected TV unite to discuss best practices for driving successful growth. Learn how to reach, connect with, and engage OTT consumers.

Aubriana Lopez

Global Product Marketing, Samsung Ads

Grant Cohen

Global Head of Endemic Media, Roku

Serge Matta

President, LG Ads

Levi Schoonover

Client Partnerships Manager, Kochava

Jason Hicks

General Manager, m/OS, Kochava

An Inside Look at Kochava’s Product Roadmap for OTT and CTV

Kochava is the industry leader in OTT and CTV measurement and attribution, serving 90% of the top 20 streaming services. Learn about exciting OTT- and CTV-focused product updates coming in 2022.

Session 3: All Things iOS

February 15, 2022 | 10:00AM – 11:30AM Pacific

SKAdNetwork Winners and Losers

Get a fresh peak into all things iOS – from the ongoing impact of the IDFA opt-out, to SKAdNetwork adoption, and Apple Search Ads’ rise to the top.

Winning on Apple Search Ads

As Apple Search Ads (ASA) becomes the dominant growth engine for iOS apps, marketers need tools that help them win every search. Learn how Search Ads Maven by Kochava can help you conquer the competition.

Session 4: Incrementality & Lift in Media

March 8, 2022 | 10:00AM – 11:30AM Pacific

Proving Incremental Lift in OOH/DOOH

Does outdoor advertising drive incremental lift in online engagement? Learn how Kochava MediaLift is delivering actionable insights to help brands make better decisions.

Grant Simmons

VP, Kochava Foundry

Jeremy Flynn

Vice President of Data Products and Strategy, Clear Channel Outdoor

Eric Sherman

EVP, Insights & Analytics, GSTV

Maximizing Performance Lift on OTT & CTV Campaigns

What’s the ideal mix of brand display vs. video in OTT / CTV advertising? We unpack the results of a MediaLift case study featuring a leading QSR brand and the #1 Smart TV platform in the US.

Session 5: Power to the Players: All Things Gaming

March 22, 2022 | 8:00AM – 10:00AM Pacific

Surveying the Changing Gaming Landscape

Mobile gaming witnessed tectonic shifts in 2021 including major consolidation through a flurry of mergers & acquisitions, and privacy changes that upended traditional approaches to ad monetization. Get the rundown on the present state of the gaming landscape and what to expect ahead.

Simon Thillay

Head of ASO, AppTweak

Total Conquest on Apple Search Ads

To master growth on iOS, you must first master Apple Search Ads (ASA). Get the inside scoop on leveraging leading App Store intelligence and campaign automation to successfully scale and conquest on ASA.

The Race to ROAS

Are you struggling to complete your ROAS equation and make the tough calls that sustainable growth demands? Learn how the Kochava Marketers Operating System can help.

More sessions coming soon!

Session 1: Accelerating Growth in 2022 and Beyond

January 18, 2022 | 10:00AM – 11:30AM Pacific

Watch Recording

Will it Scale? The Winning Formula for Acceleration

Why do some great ideas make it big while others fail to take off? Economist John List demystifies one of today’s trickiest questions in his book, The Voltage Effect. Learn what qualifies scalable ideas, and how to best engineer them to drive change in our workplaces, schools, and communities.

John List

Distinguished Service Professor, The University of Chicago

Chief Economist, Lyft

Finding Opportunities in an Ever-Changing Landscape

Marketers face a mountain of challenges in 2022. CEO Charles Manning shares the latest innovations that will help marketers drive continued & measurable growth in the face of change.