Kochava Summit Series 2022 Agenda
Session 1: Accelerating Growth in 2022 and Beyond
Will it Scale? The Winning Formula for Acceleration
Why do some great ideas make it big while others fail to take off? Economist John List demystifies one of today’s trickiest questions in his book, The Voltage Effect. Learn what qualifies scalable ideas, and how to best engineer them to drive change in our workplaces, schools, and communities.
Finding Opportunities in an Ever-Changing Landscape
Marketers face a mountain of challenges in 2022. CEO Charles Manning shares the latest innovations that will help marketers drive continued & measurable growth in the face of change.
Session 2: OTT Masterclass
Growth Tips from the Major Streaming Platforms
The leading streaming platforms in connected TV unite to discuss best practices for driving successful growth. Learn how to reach, connect with, and engage OTT consumers.
Session 3: All Things iOS
All Things iOS
Get a fresh peek into all things iOS – from the ongoing impact of the IDFA opt-out, to SKAdNetwork adoption, and Apple Search Ads’ rise to the top. Join key members of the Kochava Foundry team for an in-depth discussion on analyzing SKAdNetwork data, diving into ASA performance, predicting churn on your iOS apps, and more.
Session 4: Incrementality & Lift in Media
Proving Incremental Lift in OOH/DOOH
Does outdoor advertising drive incremental lift in online engagement? Learn how Kochava MediaLift is delivering actionable insights to help brands make better decisions.
Maximizing Performance Lift on OTT & CTV Campaigns
What’s the ideal mix of brand display vs. video in OTT / CTV advertising? We unpack the results of a MediaLift case study featuring a leading QSR brand and the #1 Smart TV platform in the US.
Session 5: Power to the Players: All Things Gaming
Surveying the Changing Gaming Landscape
Mobile gaming witnessed tectonic shifts in 2021 including major consolidation through a flurry of mergers & acquisitions, and privacy changes that upended traditional approaches to ad monetization. Get the rundown on the present state of the gaming landscape and what to expect ahead.
Total Conquest on Apple Search Ads
To master growth on iOS, you must first master Apple Search Ads (ASA). Get the inside scoop on leveraging leading App Store intelligence and campaign automation to successfully scale and conquest on ASA.
Kochava Power-Ups for Gaming & Beyond
Our very own Chief Technology Officer reviews major developments on the Kochava Marketers Operating System to kick off 2022.
One of the best times in the year to meet people and learn some great stuff!
Oliver Birch | Director of Marketing, Hothead Games
The content was fantastic, and all the fun activities around the conferences were great and perfectly organized.
Etienne Lamandé | Head of Mobile Acquisition, Betclic Group
The event was awesome. I look forward to attending next year and getting more involved with your team on events.
Alex Merutka | CEO & Founder, Craftsman+