What Last Touch Misses: How MMM Reveals TikTok’s Real Impact

Did you know that last-touch attribution (LTA) consistently underreports TikTok’s incrementality? Marketing mix modeling (MMM) unlocks faster growth and smarter spend by revealing which channels truly drive results and where investment creates the most impact. Join experts from TikTok and Kochava to learn how MMM helps marketers outpace competition, scale more efficiently, and adapt confidently to change.