Kochava VTA for Aggregated Event Measurement now available
Kochava app install reporting for Meta Aggregated Event Measurement (AEM) campaigns is expanding. We have continued working closely with Meta to provide a more comprehensive view of performance by leveraging view-through results for AEM-eligible iOS app promotion in our attribution waterfall and reporting. We’re excited to announce the rollout as of October 27, 2025.
What is Aggregated Events Measurement?
Meta’s Aggregated Events Measurement is a protocol that allows for measurement of web and app events from users on iOS 14.5+ devices. AEM provides near real-time reporting with more granular insights to help make quicker optimization decisions.
What do I need to do to enable AEM campaign view-through results?
Please see Kochava’s support documentation, How to Create a Facebook Campaign, for steps on how to enable AEM campaign view-through results.
With this update, what changes in Kochava?
Advertisers will see AEM impression claims in addition to click claims. This will result in an increase in Meta-attributed conversions in Kochava. The expected increase will vary by advertiser.
Other FAQs
Will this update impact my SKAN reporting?
No, the update won’t have any impact on your SKAN reporting.
Do I need to select AEM when creating an app promotion campaign in order to see the updated reporting in my MMP dashboard?
No, Meta may respond to reporting requests made by MMPs on AEM-eligible campaigns. To check if your events are AEM-eligible, please refer to steps in this article: https://www.facebook.com/business/help/617021863580582
What attribution windows are supported by this update?
Meta supports up to 1 day view-through attribution for install events.
Need support for Meta AEM campaigns?
For additional assistance with your Meta AEM campaigns, contact your Client Success Manager or email support@kochava.com.
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