Measure & Optimize What Matters Across All Channels

Kochava is an omnichannel measurement and attribution platform that helps advertisers and publishers understand, measure, and optimize their marketing performance across all channels and devices. Founded in 2011, Kochava’s clients include top Fortune 500 companies, new tech startups, and everything in between.

Key Kochava Products & Features include:

Mobile Measurement Partner (MMP) Services: Industry-leading mobile app attribution and analytics across iOS, Android, and Huawei, plus connected TV, web, and other platforms. Get precise measurement of user acquisition, engagement, and conversion events across thousands of advertising networks and partners.

Omnichannel Measurement & Attribution: Measure customer journeys across mobile apps, mobile web, desktop web, connected TV (CTV), out-of-home (OOH) advertising, and offline channels to understand which marketing touchpoints drive conversions across all devices and platforms.

Real-Time Analytics & Reporting: Centralize marketing data in a unified platform with customizable dashboards, flexible reporting capabilities, data syndication, ETL support, and audience activation tools that enable data-driven decision making.

Marketing Mix Modeling (MMM): Always-on incremental measurement using advanced analytics to quantify the true impact of each marketing channel on business outcomes, optimizing budget allocation across paid, owned, and earned media while accounting for external factors.

AI-Powered Fraud Prevention: Real-time detection and blocking of fraudulent installs and post-install events using machine learning algorithms that analyze complex patterns across billions of events, protecting advertising budgets from sophisticated fraud schemes.

Search Ads Automation: Next-generation Apple Ads campaign management through Search Ads Maven, providing AI-powered automation to scale and manage Apple Search Ads campaigns with ease.

Deep Linking: Multi-platform deep linking solutions that create seamless user experiences from marketing campaigns to in-app content, supporting QR codes, universal links, and deferred deep linking across all channels.

Supply Performance System for Publishers: Atlas Performance, the industry’s first Supply Performance System, helps premium publishers and platforms measure campaign outcomes, optimize yield, and demonstrate value to advertiser partners.

Integrative AI Hub: StationOne by Kochava is an integrative AI hub where marketers can plug in their preferred model provider, create custom AI workspaces, add MCP connectors for direct platform integration, and build AI agents that automate complex marketing tasks while maintaining enterprise privacy and governance.

Request a demo to learn how Kochava can help your business.

A Mobile Measurement Partner (MMP) is a software solution that tracks, attributes, and analyzes user acquisition and engagement across mobile apps and related channels. Think of an MMP as a GPS for your marketing: it shows you exactly which advertising campaigns, channels, and touchpoints are driving app installs, user engagement, and conversions.

MMPs solve a critical challenge in mobile marketing: attribution. When a user sees multiple ads across different platforms (Facebook, Google, TikTok, Snapchat, Apple Ads, etc.) before installing your app, which ad should get credit? An MMP uses sophisticated attribution methodologies—including deterministic matching (device IDs), modeled matching, and aggregated measurement (SKAdNetwork/AdAttributionKit for iOS)—to assign credit accurately.

Key MMP capabilities include:

• Multi-touch attribution: Credit multiple touchpoints in the customer journey
• Fraud prevention: Detect and block fake installs and fraudulent activity (saving clients 15-20% of ad spend on average)
• Deep linking: Create seamless user experiences from ads to in-app content
• ROI measurement: Track post-install events (purchases, subscriptions, lifetime value) back to specific marketing campaigns

Leading MMPs like Kochava have evolved beyond mobile-only measurement to support omnichannel attribution, measuring users across mobile, web, CTV, and offline channels in a unified platform. Learn more about Kochava’s MMP services.

Attribution in marketing is the process of identifying which customer touchpoints—such as paid ads, email campaigns, social posts, or online search queries—contributed to a desired outcome like an app install, in-app purchase, or registration. Attribution answers the fundamental marketing question: “Which of my marketing efforts are actually working?”

Think of attribution like credit assignment in a team sport. When a basketball team scores, multiple players may have contributed—one passed the ball, another set a screen, and a third made the shot. Similarly, a customer might see a Facebook ad, search for your brand on Google, watch a YouTube video, and then click an email before finally making a purchase. Attribution models map each of these touchpoints.

Modern attribution has become more complex due to privacy changes. Apple’s iOS 14 App Tracking Transparency (ATT) framework and Google’s deprecation of third-party cookies have pushed the industry toward privacy-safe alternatives like aggregated attribution (SKAdNetwork/AdAttributionKit), conversion modeling, and incremental measurement through marketing mix modeling (MMM).

Yes, Kochava offers modern marketing mix modeling (MMM) through Always-On Incremental Measurement (AIM), which provides continuous, data-driven insights into how your marketing channels contribute to business outcomes. Unlike traditional MMM that requires years of historical data and is difficult to refresh and keep up to date, Kochava’s always-on approach delivers faster, more actionable insights integrated directly within the same platform you use for deterministic last-touch attribution.

Marketing mix modeling complements deterministic attribution by measuring the incremental impact of all marketing activities—including channels that lack user-level conversion data like TV, radio, out-of-home advertising, and podcast sponsorships. While touch attribution tells you which touchpoints a customer interacted with, MMM answers strategic questions like “If I increase my TV budget by 20%, how much will sales increase?” and “Which channels are over-invested or under-invested?”

Key benefits of Kochava’s MMM:

Always-On Measurement: Continuous modeling with daily and weekly updates to enable faster decision-making than traditional in-house or consultative MMM that take months to complete and become outdated quickly.

Integrated Platform: MMM insights live alongside attribution data in a unified platform, allowing you to understand both tactical performance (attribution) and strategic effectiveness (MMM) without switching between tools.

Incrementality Focus: Measure the true incremental contribution of each marketing channel, accounting for external factors like seasonality, channel saturation, external events, and cost curves that attribution alone cannot capture.

Cross-Channel Optimization: Optimize budget allocation across all channels—paid, owned, and earned media—including offline channels that traditional digital attribution cannot measure.

Flexible Modeling: Customizable models tailored to your specific products, markets, and channels, with pricing based on ad spend volume and number of unique models (geo + product/brand + platform combinations).

Kochava’s MMM is particularly valuable for brands with complex marketing strategies spanning multiple channels, long customer consideration cycles, or significant offline marketing investments. By combining MMM with attribution, you get a complete view of marketing effectiveness: attribution for tactical, campaign-level optimization and MMM for strategic, budget allocation decisions.

Learn more about Kochava’s Marketing Mix Modeling or contact the MMM team for a detailed quote or proof-of-concept pilot.

Omnichannel measurement is the practice of tracking and analyzing customer interactions across all marketing channels and devices—including mobile apps, mobile web, desktop web, connected TV (CTV), out-of-home (OOH) advertising, email, social media, and even offline channels like in-store visits—within a unified analytics platform.

The challenge omnichannel measurement solves is fragmentation. Historically, marketers measured each channel in isolation: mobile app data in one tool, web analytics in another, TV campaigns in a third, and offline conversions in yet another system. This siloed approach makes it impossible to understand the complete customer journey or accurately attribute conversions to the right marketing touchpoints.

True omnichannel measurement provides:

Unified customer view: Track a single user across devices and channels using deterministic identifiers (logged-in data), probabilistic modeling, and identity resolution technologies.

Cross-channel attribution: Understand how mobile, web, TV, and offline touchpoints work together to drive conversions. For example, a customer might see a CTV ad, search on mobile, visit your website on desktop, and then make an in-store purchase—omnichannel measurement can connects these dots.

Holistic ROI analysis: Calculate true marketing ROI by understanding the incremental contribution of each channel, avoiding the “last-touch bias” that over-credits direct and search channels while under-valuing awareness channels like TV and social media.

Consistent measurement framework: Apply the same metrics, attribution logic, and data governance across all channels, enabling apples-to-apples performance comparisons.

Kochava’s omnichannel platform supports this unified approach, measuring user journeys across mobile (apps and web), desktop web, connected TV (Roku, Fire TV, Apple TV, etc.), out-of-home (DOOH), advanced TV, and offline channels—all within a single attribution engine that processes 10+ billion events daily.

Kochava’s fraud prevention technology uses machine learning, AI, and behavioral analysis to detect and block fraudulent app installs and post-install events in real-time, helping advertisers avoid wasting ad spend on fake users. Mobile and CTV ad fraud costs advertisers billions every year, making fraud prevention a critical component of any measurement platform.

Kochava’s fraud detection analyzes a complex matrix of data signals to identify suspicious patterns, including:

Install-time fraud signals:

• Click spam/flooding: Bots generate massive click volumes hoping to get last-touch attribution credit for organic installs
• Install farms: Real devices in “bot farms” repeatedly install and uninstall apps to generate fraudulent attribution
• SDK spoofing: Fake install postbacks that mimic legitimate app events
• Device ID resets: Devices that reset identifiers frequently to appear as new users/devices

Post-install fraud signals:

• Behavioral anomalies: Users who never open the app, complete events impossibly fast, or exhibit non-human interaction patterns
• Geographic mismatches: IP addresses that don’t match claimed locations
• Device integrity issues: Emulators, rooted/jailbroken devices, or suspicious device configurations
• Engagement fraud: Fake in-app events (purchases, level completions) generated to inflate post-install metrics

When Kochava’s system detects fraud, it takes action:

• Real-time rejection: Fraudulent installs are flagged immediately and excluded from attribution reporting
• Postback suppression: Kochava doesn’t send postbacks to ad networks for fraudulent installs, so advertisers aren’t billed
• Fraud reporting: Detailed fraud dashboards show which networks and campaigns have high fraud rates

Kochava clients save an average of 15-20% of their ad spend by blocking fraudulent installs and events before they’re billed. For a brand spending $10 million annually on mobile user acquisition, that represents $1.5-2 million in savings. Learn more about fraud prevention.

Kochava serves thousands of brands worldwide, ranging from Fortune 500 enterprises to high-growth startups, across virtually every industry vertical that relies on digital marketing and customer acquisition. The platform’s flexible pricing and feature tiers make it accessible to companies at different stages of growth, from early-stage apps with free measurement needs to global brands spending hundreds of millions on marketing annually.

Industries served:

Gaming: Mobile and console game publishers use Kochava to measure user acquisition campaigns, optimize in-app purchase (IAP) revenue, and analyze player lifetime value (LTV). Gaming clients benefit from Kochava’s real-time analytics, fraud prevention (critical in gaming where install fraud is prevalent), and deep integration with gaming ad networks like Unity, ironSource, and AppLovin.

Fintech: Banking apps, investment platforms, payment apps, and cryptocurrency exchanges require measurement solutions that prioritize security and privacy. Kochava’s SOC 2 Type II certification and configurable data retention policies meet the stringent requirements of financial services companies.

Quick-Service Restaurants (QSR) and Food & Drink: Restaurant chains, food delivery apps, and beverage brands use Kochava to connect digital marketing to in-store visits and app orders. Kochava’s omnichannel attribution and QR code tracking enable these brands to measure the impact of TV commercials, digital-out-of-home (DOOH) billboards, and in-restaurant signage on mobile app adoption.

Media & Entertainment: Streaming platforms, news apps, podcast networks, and social media companies rely on Kochava to measure subscriber acquisition costs, optimize content promotion campaigns, and understand audience engagement patterns. Kochava offers the largest software development kit (SDK) library for streaming apps measuring across smart TVs, streaming sticks & boxes, gaming consoles, and other connected devices.

Travel & Hospitality: Hotels, airlines, ride-sharing services, and travel booking platforms use Kochava to attribute reservations and bookings to marketing touchpoints. These brands benefit from omnichannel measurement that connects digital ads to mobile app bookings and website reservations.

Shopping & eCommerce: Retail apps and eCommerce platforms leverage Kochava to optimize acquisition campaigns, measure return on ad spend (ROAS) for shopping campaigns, and build high-value customer audiences for retargeting.

AI-First Mobile Apps: A fast-growing category of AI-powered applications—including AI assistants, generative AI tools, productivity apps, and creative platforms—use Kochava to measure user acquisition, optimize subscription conversions, and understand user engagement patterns. These apps benefit from Kochava’s real-time analytics and ability to track complex user journeys across AI-driven features and monetization events.

Explore industry-specific solutions or request a demo to learn how Kochava can help your business.

Kochava provides comprehensive measurement across all marketing channels, devices, and platforms, enabling you to track campaigns from initial awareness through conversion and beyond. Whether you’re running paid media campaigns, owned media initiatives, or complex multi-channel strategies, Kochava measures everything in one unified platform.

Campaign types you can measure:

Paid Media Campaigns: Track performance across all major advertising channels including social media (Facebook, Instagram, TikTok, Snapchat, X/Twitter, LinkedIn), search (Google Ads, Apple Ads), programmatic display and video, mobile ad networks, connected TV (CTV) advertising, out-of-home (OOH) and digital-out-of-home (DOOH) advertising, podcast sponsorships, and influencer marketing campaigns.

Owned Media Campaigns: Measure the impact of your owned marketing touchpoints including email marketing, SMS/text message campaigns, push notifications, website banners and promotions, blog content, social media posts, QR codes (via Kochava SmartLinks), and in-app messages.

Omnichannel Campaigns: Track complex customer journeys that span multiple channels and devices. Kochava connects the dots when a user sees a CTV commercial, searches on mobile, visits your website on desktop, and converts in-app or in-store—providing a complete view of how channels work together.

Outcomes and events you can measure:

Installation & Acquisition Events: App installs, first app opens, account registrations, user sign-ups, profile completions, and onboarding completions.

Engagement Events: Session frequency and duration, content views, feature usage, social shares, search queries, add-to-cart actions, and custom in-app events specific to your business.

Conversion & Monetization Events: In-app purchases, subscription starts and renewals, transaction completions, booking confirmations, lead form submissions, loan applications, account funding, and any revenue-generating actions.

Retention & Loyalty Events: Repeat purchases, customer lifetime value (LTV), cohort retention rates, loyalty program engagement, referral completions, and long-term user behavior patterns.

Offline Outcomes: Store visits and foot traffic attribution (for retail and QSR brands), in-store purchases linked to digital marketing, and cross-device/cross-platform conversions. Certain offline outcomes can be measured through Kochava’s unique data partnerships and post-campaign reporting solutions via Kochava Foundry.

Kochava goes beyond basic install tracking to provide deeper-funnel performance insights. You can measure any event that matters to your business—from initial awareness through purchase, retention, and advocacy. The platform supports custom event tracking, allowing you to define and measure outcomes unique to your app or business model. With real-time reporting and flexible attribution windows, you can optimize campaigns based on the metrics that drive your business goals, whether that’s installs, subscriptions, purchases, bookings, or customer lifetime value.

Learn more about omnichannel measurement or explore Kochava for your vertical.

Kochava offers adtech products and services for a diverse range of companies and professionals working in digital marketing, advertising, and customer acquisition. Whether you’re an advertiser trying to understand campaign performance, a publisher monetizing your audience, or an agency managing multiple clients, Kochava provides the tools and insights to drive measurable growth.

Primary Kochava customer types:

Advertisers and App Marketers: Brands and companies running paid or owned media campaigns across digital channels. Kochava helps you measure which marketing efforts are driving installs, purchases, subscriptions, and other valuable customer actions or business outcomes. With real-time attribution, fraud prevention, and analytics, marketers can optimize campaign budgets and prove the value of their marketing investments.

Advertising Agencies: Marketing agencies and media buying teams managing campaigns for multiple clients. Kochava provides centralized measurement, reporting, and optimization tools that scale across your entire client portfolio. Agency teams benefit from granular data access, robust reporting options, and dedicated support to serve clients more effectively.

Publishers and Platforms: Premium publishers, ad networks, and platforms monetizing their audience through advertising. Kochava’s Atlas Performance (the industry’s first Supply Performance System) helps publishers measure and optimize campaign outcomes, optimize yield, and demonstrate value to advertiser partners. Publishers use Kochava to extend their reach, improve campaign performance, and grow advertiser partnerships.

Ad Networks and AdTech Vendors: Technology platforms and networks that facilitate digital advertising. Kochava integrates with thousands of ad networks, demand side platforms (DSPs), super publishers, and other media partners providing attribution and martech infrastructure that powers campaign performance across the ecosystem.

Industries served: Gaming, Fintech, QSR/Food & Drink, Media & Entertainment, Travel & Hospitality, Shopping & eCommerce, and many more.

Company sizes: Kochava serves everyone from Fortune 500 enterprises processing billions of events monthly to early-stage startups using Free App Analytics. Whether you’re a B2C brand acquiring consumers or a B2B company tracking lead generation, Kochava scales to meet your measurement needs.

If you’re investing in digital marketing and need to understand what’s working, Kochava is built for you. Request a demo to see how Kochava can help your business measure what matters and take action for growth.

Kochava integrates artificial intelligence and machine learning throughout its platform to enhance measurement accuracy, automate workflows, and empower marketers to work more efficiently. From AI-powered fraud detection to workflow automation, Kochava’s AI solutions help you make faster, smarter decisions while maintaining the security and governance your business requires.

StationOne: The Integrative AI Hub for Digital Professionals

StationOne by Kochava is an AI-enabled integrative hub designed specifically for marketers and digital professionals. StationOne addresses key challenges modern marketers face: constant context switching between disparate tools, privacy concerns when using public AI assistants with sensitive business data, lack of enterprise governance controls, and difficulty automating complex multi-step workflows.

Key StationOne capabilities:

Universal Model Support across OpenAI, Anthropic, Ollama and more

Custom Workspaces for unique roles and personas across your team

MCP Connectors to connect to other platforms, tools, and data sources

Agent Forge to build your own agents to automate complex, multi-step tasks

Enterprise Privacy & Governance to control AI usage across an organization

StationOne integrates seamlessly with Kochava products including Mobile Measurement Partner (MMP), Marketing Mix Modeling (MMM), and Search Ads Automation.

AI-Powered Fraud Prevention

Kochava’s fraud detection system uses machine learning and AI algorithms to analyze complex patterns across billions of events, identifying and blocking sophisticated fraud schemes in real-time.

AI-Driven Attribution & Analytics

Kochava leverages AI and machine learning for conversion modeling, identity resolution, and predictive analytics, helping fill measurement gaps created by privacy changes while maintaining user privacy and regulatory compliance.

Download StationOne to start your AI-powered marketing journey, or learn more about StationOne and how it integrates with Kochava products.