Kochava Summit 2024: Mastering Your Mix
Get ready for one of the Ad-Tech industry’s must-attend events, Kochava Summit 2024! Feb 13-15, 2024. Kochava Summit 2024 is sold out!
Feb 13-15, 2024. The event is invite-only and tickets are $3500
Join the AdTech industry’s top talent as we peer into some of the most pressing issues for advertisers and publishers today. We’ll address fragmented frameworks, emerging technologies, and how real-world events impact behaviors and results. Take home insights you can apply now on your quest toward mastering your mix! Space is extremely limited and will fill quickly.
THANK YOU KOCHAVA SUMMIT 2024 SPONSORS
2024 AGENDA
Monday, February 12
5:30PM
Welcome Mixer at Matchwood Brewing Company Sponsored by Adomni
8:30PM
Bus Departs Matchwood
DAY 1 | Tuesday, February 13
7:45AM
Bus Departs Hotels
8:00AM-8:45AM
BREAKFAST Sponsored by Bidease
9:10AM-9:35AM
KEYNOTE | The Power of Independence
Charles Manning
CEO, Kochava
9:35AM-10:30AM
KEYNOTE | Lead With Your Voice: Developing Inspired and Purpose-Driven Leaders
Allison Shapira
Founder/CEO, Global Public Speaking
10:30AM-11:25AM
PANEL | Mastering the Mix of Omni-Channel Measurement
As the list of marketing channels continues to grow, learn how leading brands navigate the mix of cross-channel, cross-device, cross-platform connections to measure the true interplay of their omni-channel efforts.
Scott Bauer
VP of Client Partnerships, Kochava
Nate Gasser
Mobile, PMG
Amit Kooner
Director of Data Product Management, NBA
Mike Reese
Mobile Product Marketing Lead, The North Face
Diane Ferrer
Director of Programmatic Media, Disney+, Disney Entertainment
11:25AM-11:55AM
Fireside | A Winning Formula: How Peacock Navigates Ad-Supported Streaming
The shift toward ad-supported streaming is in full swing. Peacock leaders discuss their pioneering journey across AVOD, HVOD, and SVOD.
Trevor Hamilton
Managing Director, Americas, Kochava
Ryan McConville
EVP of Ad Platforms & Operations, NBCUniversal
James Kreckler
SVP of Streaming & Data Products, Advertising and Partnerships, NBCUniversal
12:00PM-1:15PM
LUNCH Sponsored by SNAP
1:15PM-1:45PM
Fireside | Mastering the AI + Human Mix in MarTech
There’s likely no more potent incubator for the emerging technology of generative AI than the MarTech sector. But can we achieve harmony at the intersection of AI and human? Our expert panel weighs in.
Shailley Singh
EVP of Product and COO, IAB Tech Lab
Hamilton Radcliffe
GM of Search Ads Maven, Kochava
Ethan Lewis
CTO, Kochava
1:45PM-2:15PM
PANEL | Performance Storytelling With Outcomes Measurement
Advancements in outcomes measurement herald a new era of performance storytelling—where marketers drive performance marketing in traditionally brand-centric mediums. How does this shift impact media buying and selling, and what’s next?
Matt Prohaska
CEO and Principal, Prohaska Consulting
Adam Fishman
VP of Ad Sales, Head of M&E, LG Ad Solutions
Jake Richardson
Global Head of CTV, Moloco
Aubriana Alvarez Lopez
Head of Data Strategy, Samsung Ads
Mike Hood
SVP of Advertising Partnerships, NBCUniversal
2:15PM-2:45PM
FIRESIDE | Buying Apple Search Ads via Strategies, Not Tactics
Learn how next-level automation changed the ASA campaign strategy playbook for full-service digital agency DEPT.
Hamilton Radcliffe
GM of Search Ads Maven, Kochava
Paige Lilly
Sr. Digital Marketing Account Manager, DEPT
2:45PM-3:25PM
PANEL | CTV & the Interactive Living Room
Shoppable ads, free ad-supported hardware, interactive experiences—the living room is the next frontier. What does this mean for marketers?
Jason Howell
VP of Sales, Media & Entertainment, Kochava
Ken Weiner
CTO, GumGum
Margaret Murphy
Senior Manager of Media Insights & Analytics, VIZIO
Mike Brooks
Global Head of Business Development & Partnerships, LG Ad Solutions
Dallas Lawrence
Chief Strategy & Communications Officer, Telly
3:25PM-4:00PM
PANEL | Data Clean Rooms: Sweeping the Future?
Data clean rooms promise trust and transparency in privacy-first data collaboration, but can they really deliver? Industry experts explore the challenges and opportunities.
Ethan Lewis
CTO, Kochava
Saqib Mausoof
Chief Data Officer, Affinity Solutions
Kemal Bokhari
Head of Data, Measurement & Analytics, Dish
Joe Walsh
Head of Measurement and Attribution, Effectv, a Comcast Company
Shailley Singh
EVP of Product and COO, IAB Tech Lab
4:15PM
Bus Departs Sandpoint Events Center
5:00PM
Bus Departs Hotels
5:30PM
VIP DINNER at The Idaho Club Sponsored by InMobi
8:30PM
Bus Departs The Idaho Club
9:00PM
After-Party at 219 Lounge
11:00PM-12:30AM
Bus Circulates to Hotels
DAY 2 | Wednesday, February 14
7:45AM
Bus Departs Hotels
8:00AM-8:45AM
BREAKFAST Sponsored by Bidease
9:05AM-10:05AM
KEYNOTE | Teams, Talent & Trends: How the Economy Is Impacting Your Business
Is the economy normalizing? Economist Samuel Wolkenhauer offers a balanced analysis with a spotlight on inflation and the impact of labor shortages and demographics.
Samuel Wolkenhauer
Economist, Idaho Department of Labor
10:05AM-10:35AM
“Taylor”-Made: The Next Generation of Marketing Mix Modeling
How would you know that Taylor Swift concert dates impacted your sales funnel? Gary Danks, GM of AIM, explores how MMM connects the dots.
Gary Danks
GM of AIM, Kochava
10:35AM-11:30AM
PANEL | A Convergence of Channels: The New Omni-Channel Video Strategy
The rise of programmatic, outdoor digital video, and its interplay with mobile and CTV activation, are driving a renaissance for DOOH.
Grant Simmons
VP of Kochava Foundry
Jonathan Gudai
CEO, Adomni
Jeremy Flynn
SVP of Data Products & Strategy, ClearChannel
Trevor Hamilton
Managing Director, Americas, Kochava
11:30AM-12:00PM
PANEL | Where’s the Money Moving?
Media channels, measurement, agencies, PMPs, upfronts, and more—where’s the money moving across media channels and solutions in AdTech?
David Simon
Global Head of Supply, Moloco
Gary Danks
GM of AIM, Kochava
Grant Cohen
Cofounder, TV Target
Matt Prohaska
CEO and Principal, Prohaska Consulting
12:00PM-1:15PM
LUNCH Sponsored by SNAP
1:15PM-2:00PM
PANEL | The Rise of Third-Party App Stores and the Promise of Free-Market App Distribution
With landmark EU legislation as a major catalyst, the proliferation of third-party app stores will increase in 2024 and beyond. What does this newfound independence spell for the industry?
Mike Shields
Analyst at Next in Media
Abhinav Mohan
VP & GM of Global Performance Revenue, InMobi
Taylor Morris
VP of Technical Operations, Digital Turbine
Terrence Coles
Director of Sales Enablement, Kochava
2:00PM-2:40PM
PANEL | Privacy Across Mobile Platforms: What Coming Changes Mean for Marketers
How will SKAN 6, Privacy Manifests, and IP Private Relay changes potentially impact iOS—and how can we expect Privacy Sandbox to change established norms on Android?
Ethan Lewis
CTO, Kochava
Anurag Agrawal
SVP and GM of Product, InMobi App Performance Solutions
Michele Webb
Head of Sales, Americas, Bidease
Jared Moscow
Director of Product, Privacy & Addressability, IAB Tech Lab
2:40PM-3:15PM
Navigating the Future: Kochava Product Roadmap Insights
General managers across Kochava, AIM, and Search Ads Maven share product roadmap insights for 2024 and beyond.
Jason Hicks
GM of m/OS Platforms, Kochava
Gary Danks
GM of AIM, Kochava
Hamilton Radcliffe
GM of Search Ads Maven, Kochava
3:15PM-3:25PM
Summit 2024: Key Takeaways
Trevor Hamilton
Managing Director, Americas, Kochava
3:25PM-3:55PM
FIRESIDE | State of the AdTech State: A Next in Media Live Podcast
Mike Shields
Analyst at Next in Media
Charles Manning
CEO, Kochava
4:15PM
Bus Departs Sandpoint Event Center
5:15PM
Bus Departs Hotels
5:30PM
Taste & Sip Sandpoint
9:00PM
The Rub Live at The Hive Sponsored by Moloco
11:00PM-12:30AM
Bus Circulates to Hotels
DAY 3 | Thursday, February 15
8:30AM
Buses Depart Hotels
9:30AM
Brunch at Chimney Rock Sponsored by Digital Turbine
10:30AM
Snow Fun on Schweitzer Mountain
3:00PM
Après-Ski Party at Chimney Rock Sponsored by LG Ad Solutions
Check Out the Kochava Summit 2023 Trends Report.
