KOCHAVA WEBINAR
Beyond Fragmented Signals: Unifying Linear TV + CTV for Cross-Platform ROI
Join industry leaders from Kochava, Samba TV, and Next in Media for an essential discussion on revolutionizing cross-platform TV advertising through unified measurement and attribution. As linear continues to capture $billions in ad spend and CTV capacity explodes, brands and agencies need always-on, consistently measured performance across both linear and digital TV platforms at scale.
This is a must-attend event for
- Brand marketers managing cross-platform TV budgets
- Agency strategists optimizing omnichannel campaigns
- Media planners seeking unified attribution insights
- Marketing executives evaluating linear vs. CTV effectiveness
Available On Demand
Access On Demand
Meet the Speakers
Michael Shields
Founder
Aden Zaman
CCO
Grant Simmons
VP, Foundry
MODERATOR
Jeffrey Richardson
Director, Product Marketing