From Big Screens to Every Screen: Modern Measurement & Outcomes in Entertainment Advertising

The lines between cinema, streaming, and digital media continue to blur, so how can brands, agencies, and publishers keep pace? In this power session, experts from Kochava, Fandango, NBCUniversal, and VIZIO Ads reveal what it takes to reach audiences wherever they are, measure what matters, and build trusted partnerships for growth. Learn best practices for connecting the dots across screens and channels, hear what’s next in advanced attribution and audience targeting, and leave with practical tactics to maximize outcomes for every ad dollar.