Gary Danks, Author at Kochava - Page 2 of 2

There's No Such Thing as an Organic Install

Marketing Mix Modeling

November 13, 2023

There’s No Such Thing as an Organic Install

Understanding the decomposition of installs with MMM In the vast…

Gary Danks

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Is it time to adopt marketing mix modelling over touch attribution?

Marketing Mix Modeling

November 9, 2023

Is it time to adopt marketing mix modelling over touch attribution?

Gary Danks

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Embracing Marketing Mix Modeling Over Touch Attribution

Marketing Mix Modeling

October 18, 2023

Embracing Marketing Mix Modeling Over Touch Attribution

Gary Danks

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Marketers Head Back to the Future With MMM

Marketing Mix Modeling

September 26, 2023

Marketers Head Back to the Future With MMM

Gary Danks

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The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

Marketing Mix Modeling

August 15, 2023

The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

When marketers first encounter the concept of marketing mix modeling…

Gary Danks

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Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement

News & Updates

July 28, 2023

Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement

Before we begin, it’s important to clarify when we discuss…

Gary Danks

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Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)

Marketing Mix Modeling News & Updates

July 28, 2023

Explainer: A Two-Minute Guide to Marketing Mix Modeling (MMM)

What is marketing mix modeling? Marketing mix modeling (MMM), also…

Gary Danks

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