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All Posts By

Jeff Richardson

News & Updates
June 13, 2024

Apple’s AI Moment: WWDC24 Key Takeaways

iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the…
Jeff Richardson
Love0
Kochava & Comscore Bring Outcomes Measurement to Linear TV
News & Updates
May 8, 2024

Kochava & Comscore Bring Outcomes Measurement to Linear TV

Industry-first solution announced at 2024 IAB NewFronts Charles Manning, Founder…
Jeff Richardson
Love1
Kochava Wins 42matters SDK Category Leader for Attribution
News & UpdatesMeasurement & Attribution
May 3, 2024

Kochava Wins 42matters SDK Category Leader for Attribution

Jeff Richardson
Love0
News & UpdatesIndustry
April 12, 2024

iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates

Bug fix included in iOS 17.5 beta During recent testing,…
Jeff Richardson
Love1
Kochava Product & Partnership Updates Bulletin: Q1 2024
Product Updates
April 9, 2024

Kochava Product & Partnership Updates Bulletin: Q1 2024

Privacy manifests, iAd framework removal, Apple Vision Pro, Google Privacy…
Jeff Richardson
Love0
Apple Privacy Manifest Prep Checklist
Product UpdatesIndustry
April 8, 2024

Apple Privacy Manifest Prep Checklist

Steps to take with your next iOS app update after…
Jeff Richardson
Love0
Exploring MMM With Meta and Pixel Federation
Marketing Mix Modeling
March 20, 2024

Exploring MMM With Meta and Pixel Federation

Key takeaways from an expert MMM panel at Gamesforum Barcelona…
Jeff Richardson
Love1
Sifting Through Google Privacy Sandbox for Android
EducationPrivacy
March 12, 2024

Sifting Through Google Privacy Sandbox for Android

How to become an early testing partner with Kochava Google…
Jeff Richardson
Love6
Third-Party Cookie Deprecation is Almost Fully Baked
News & Updates
February 6, 2024

Third-Party Cookie Deprecation Is Almost Fully Baked

Minimal impacts to Kochava and what marketers need to know…
Jeff Richardson
Love2
Kochava Support for Meta’s New Install Referrer
Product UpdatesNews & Updates
January 16, 2024

Kochava Support for Meta’s New Install Referrer

Android-specific measurement solution benefits advertisers App install reporting on Meta…
Jeff Richardson
Love2
Take Your CTV Advertising Over the Top in 2024
CTV
January 15, 2024

Take Your CTV Advertising Over the Top in 2024

Leverage these four insights to boost your advertising strategy in…
Jeff Richardson
Love0
Product Updates
January 10, 2024

EOY 2023 Kochava Product & Partnership Updates Bulletin

New Account Usage dashboard, Google Ads SKAN integration updates, TikTok…
Jeff Richardson
Love0
News & Updates
December 5, 2023

How Might Generative AI Transform AdTech and Marketing?

Unpacking key takeaways from Kochava’s recent AI webinar In a…
Jeff Richardson
Love0
The North Face and Kochava logos
News & Updates
November 9, 2023

Achieve Peak App Engagement and Loyalty with Owned Media Measurement

The North Face’s ascent to optimized measurement The North Face,…
Jeff Richardson
Love1
News & Updates
October 25, 2023

Kochava Product & Partnership Updates Bulletin – October 2023

AI Prompt Coming Soon, Samsung Cloud Gaming ID, TikTok Updates,…
Jeff Richardson
Love0
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