June 30, 2016
Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects
Kochava brings advertisers the best tools and intel. The following post…
June 23, 2016
Celebrity Endorsement in Mobile App Marketing: Part 2
Kochava brings advertisers the best tools and intel. The following post…
June 16, 2016
Celebrity Endorsement in Mobile App Marketing: Part 1
Kochava brings advertisers the best tools and intel. The following post…
June 9, 2016
Impact of Creative Optimization on Campaign ROI
Kochava brings advertisers the best tools and intel. The following post…
June 2, 2016
A Case for Multivariate Creative Optimization
In an effort to continue to bring marketers the best tools,…
November 24, 2015
Configurable Attribution #5 – Get the Reports You’re Missing
This is the final week of a 5-week series on…
November 18, 2015
Configurable Attribution #4 – View-Through Attribution
This is the 4th in a 5-week series on Configurable…
November 10, 2015
Configurable Attribution #3 – Device Reconciliation
We’re now 3 weeks into a 5-week series on Configurable…
November 4, 2015
Configurable Attribution #2 – Probabilistic
We looked at an overview of the Kochava Attribution Engine…
October 27, 2015
Configurable Attribution #1 – Leveraging Lookback Windows
Configurable attribution is one of the most powerful tools at…