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Category

Marketing Mix Modeling

Marketing Mix Modeling Challenges
Marketing Mix Modeling
January 11, 2024

Marketing Mix Modeling Challenges

5 reasons companies are choosing SaaS MMM products over in-house…
Gary Danks
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Why advertisers are leveraging marketing mix modeling to quantify external sales factors 
Marketing Mix Modeling
December 21, 2023

Why advertisers are leveraging marketing mix modeling to quantify external sales factors 

Gary Danks
Love0
Performance Power Players: Gary Danks on the Importance of Media Mix Models
Marketing Mix Modeling
December 13, 2023

Performance Power Players: Gary Danks on the Importance of Media Mix Models

Gary Danks
Love0
Establishing Trust in Marketing Mix Modeling Solutions
Marketing Mix Modeling
December 12, 2023

Establishing Trust in Marketing Mix Modeling Solutions

An exploration of how AIM verifies its precision and efficacy…
Gary Danks
Love0
14 marketing experts on how tech is turbocharging Christmas shopping strategies
Marketing Mix Modeling
November 22, 2023

14 marketing experts on how tech is turbocharging Christmas shopping strategies

Gary Danks
Love0
Is it time to adopt marketing mix modelling over touch attribution?
Marketing Mix Modeling
November 9, 2023

Is it time to adopt marketing mix modelling over touch attribution?

Gary Danks
Love0
Embracing Marketing Mix Modeling Over Touch Attribution
Marketing Mix Modeling
October 18, 2023

Embracing Marketing Mix Modeling Over Touch Attribution

Gary Danks
Love0
Marketers Head Back to the Future With MMM
Marketing Mix Modeling
September 26, 2023

Marketers Head Back to the Future With MMM

Gary Danks
Love0
The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM
Marketing Mix Modeling
August 15, 2023

The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

When marketers first encounter the concept of marketing mix modeling…
Gary Danks
Love0
Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)
Marketing Mix ModelingNews & Updates
July 28, 2023

Explainer: A Two-Minute Guide to Marketing Mix Modeling (MMM)

What is marketing mix modeling? Marketing mix modeling (MMM), also…
Gary Danks
Love0
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