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Guides & eBooks
Top 5 Ad Fraud Offenders: Can You Spot the Usual Suspects?
Top 5 Ad Fraud Offenders: Can You Spot the Usual Suspects?
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
MMM 101: An Introduction to Marketing Mix Modeling
MMM 101: An Introduction to Marketing Mix Modeling
Over-the-top (OTT) and Connected TV (CTV): An Introduction
Over-the-top (OTT) and Connected TV (CTV): An Introduction
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
OTT & CTV: Trends, Developments and Opportunities
OTT & CTV: Trends, Developments and Opportunities
Get Started with Influencer Marketing
Get Started with Influencer Marketing
How to Begin Marketing Your FinTech App
How to Begin Marketing Your FinTech App
How to Maximize Your Success on SKAdNetwork
How to Maximize Your Success on SKAdNetwork
How to Begin Marketing Your Mobile Game
How to Begin Marketing Your Mobile Game
QR Codes and Your Marketing Strategy
QR Codes and Your Marketing Strategy
SKAdNetwork Conversion Model Guide
SKAdNetwork Conversion Model Guide
Enrich Your Marketing Dexterity
Enrich Your Marketing Dexterity
Deep Linking Guide
Deep Linking Guide
Webinars
From Big Screens to Every Screen: Modern Measurement & Outcomes in Entertainment Advertising
From Big Screens to Every Screen: Modern Measurement & Outcomes in Entertainment Advertising
App Growth 101: What Actually Accelerates Performance
App Growth 101: What Actually Accelerates Performance
Fixing Broken Measurement: The Marketers Playbook for MMM, Last Touch & Incrementality
Fixing Broken Measurement: The Marketers Playbook for MMM, Last Touch & Incrementality
Future Signals: AdTech Forecasts and CES 2026 Takeaways
Future Signals: AdTech Forecasts and CES 2026 Takeaways
Beyond Fragmented Signals: Unifying Linear TV + CTV for Cross-Platform ROI
Beyond Fragmented Signals: Unifying Linear TV + CTV for Cross-Platform ROI
Zero-Click Marketing: Winning in the Age of AI-Powered Search
Zero-Click Marketing: Winning in the Age of AI-Powered Search
Case Studies
Starcom Boosts App Engagement for Leading QSR With CTV Attribution
Starcom Boosts App Engagement for Leading QSR With CTV Attribution
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Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
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Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
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Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
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Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
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Improving Access to Air Quality Ratings Through App Measurement & Analytics
Improving Access to Air Quality Ratings Through App Measurement & Analytics
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Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth!
Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth!
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Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
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Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Read MoreVideos
Latest Blog Posts
Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
Kochava Announces Open-Source StationOne AI Workspace using IAB Tech Lab’s AAMP Buyer Agent
Kochava Announces Open-Source StationOne AI Workspace using IAB Tech Lab’s AAMP Buyer Agent
Attribution Fix: How App Marketers Can Find Real Signal in the Noise
Attribution Fix: How App Marketers Can Find Real Signal in the Noise
Speaking Appearances
Kochava Glossary
With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.
Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.
MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.
IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.
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