Mobile Measurement Partner (MMP)

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Certain organizations utilize a mobile measurement partner (MMP) to measure user engagement, attribute conversions, and optimize campaigns for their apps on mobile, connected TV, and other supported platforms.

If the advertised app utilizes an MMP, this integration type may be suitable for syndicating outcomes data.

Please note: Depending on the media partner, a unique ID (e.g., product ID, API key, auth token) may be required during integration setup. The unique ID is typically provided by the account executive/manager of the media publisher or platform the campaign is to be activated with. If you need assistance obtaining this unique ID, request integration help.

Advertiser's MMP Time to Complete Available Integration Documentation
10 minutesor less

Advertised apps measured with Kochava are supported out-of-the-box for all premium publishers and platforms.

General Documentation: Partner-Specific Documentation:
10 minutesor less Use Adjust Server Callbacks to send outcomes data. See documentation.
10 minutesor less Use AppsFlyer’s Push API to send outcomes data. See documentation.
10 minutesor less Use Branch Webhooks to send outcomes data. See documentation.
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