With the Kochava Analytics platform, advertisers can sort by every single available data point, create cohorts of users, and export any data set in a variety of formats with a single click. Track the lifetime value (LTV) of your users and analyze true return on investment (ROI), by cohort or user all within the Kochava Dashboard.
The Overview gives advertisers a high level aggregate display of users, events and revenue for an app.
The Footprint view provides an interactive world map where install and purchase data is visualized based on geography.
The Events Volume view is an interactive visualization of the number of events for an app over a given timeframe.
The Event Detail view allows advertisers to visualize event data in unprecendented detail.
Daily Active Users
The Daily Active Users view displays the number of unique users for an app on a given day, with overlays of purchase events and revenue.
Monthly Active Users
The Monthly Active Users view displays the number of unique users that began a session or completed an event for a given month.
Revenue Per User
A display of the average revenue generated by each user for a selected timeframe.
Cost & ROI
Analyze, compare or deconstruct media spend and return on investment across your apps.
A visual representation of the revenue generated by users for a defined cohort over a 1, 7, 14 and 30 day time frame.
A visual overlay of user retention rates by day for the app, with overlays of total revenue, revenue per user, and aggregate events.
The Analytics Funnel view allows advertisers to build custom user flows to analyze conversions and attrition across campaigns, device types, geography and many other criteria.
Drill deep into your cohorts of users who completed a particular in-app event for a selected timeframe; export device IDs and/or the data.