Consent Management Platform

Intelligent Consent Manager™ from Kochava offers premium user privacy and consent tools for CCPA and GDPR.

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Privacy Challenges

The digital advertising ecosystem is facing a whirlwind of user privacy and consent regulations from the California Consumer Privacy Act (CCPA) in California to the General Data Protection Regulation (GDPR) in Europe, and that’s just the tip of the iceberg. Numerous other countries and American states are introducing their own versions of user privacy and consent laws. The varying approaches being taken in distinct regions is creating a compliance headache for developers and publishers across both web and mobile apps. Our consent management platform offers the solution.

Kochava has partnered with Quantcast, a trusted leader for consent management across the EU and US, to bring standardization and scalability to user privacy and consent management across both app and web.

For brands seeking to incorporate user consent functionality into their apps and websites, a rush of new consent management platforms now entering the market promise an easy answer, but beware the one-off tools that do not adhere to any industry standard.

Kochava and Quantcast have worked closely with the Interactive Advertising Bureau, both IAB US and the IAB EU, to offer an IAB-standardized consent management tool for brands. With Google adopting the IAB’s consent frameworks for both CCPA and GDPR, other one-off tools not built upon this industry standard will encounter scalability hurdles across partner integrations and relationships.

For CCPA

What is it?
The California Consumer Privacy Act (CCPA) requires brands to provide consumers with a comprehensive description of their online and offline practices regarding the collection, use, disclosure, and sale of personal information and of the rights of consumers regarding their personal information. Privacy policies must be designed and presented in a way that is easy to read and understandable to an average consumer. Developers must provide consumers a mechanism to “opt-out” from having their personal data sold, with stricter “opt-in” mechanisms for minors. See full legislation here.

Have questions about CCPA? Visit our FAQ.

How can Kochava help?
Choice Powered by Kochava and Quantcast enables developers and publishers to implement user consent functionality for CCPA.

Features include:
  • Adherence to IAB CCPA Consent Framework for standardization and scale
  • Full consent string capture and audit log
  • Out-of-the-box text and design with custom configurability
  • Support for native iOS and Android
  • Website support via Quantcast Choice
  • Headless implementation available
  • CA only, multiple states or all US geotargeting
Implement Choice Powered by Kochava & Quantcast far in advance of CCPA enforcement in July 2020.
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For GDPR

What is GDPR?
The General Data Protection Regulation (GDPR) requires more transparency and openness about how companies use consumer data. The regulations are intended to protect the data rights of residents in the European Union, but affect companies worldwide. Brands need to provide an effective way to ask their clients for permission to use their data. After a user has given their permission, marketers must have a way to log the user’s consent and inform all the other parties in the app. See official legislation and resources here. For information on data processors vs. data controllers, visit: https://www.kochava.com/support-privacy/#GDPR

How can Kochava help?
Kochava Intelligent Consent Manager™ offers app publishers and developers the ability to detect a user’s geo and trigger appropriate GDPR consent prompts based on presence within the EU. “Opt-in” consent responses can be captured for syndication across their marketing tech stack. 

Features include:

  • Full consent string capture and audit log
  • Full tracking termination for opt-out
  • Support for native iOS and Android
  • Headless implementation available
  • EU-only or Global geotargeting

See Intelligent Consent Manager™ support documentation here. FAQ available here.

Request a Demo
Coming end of April 2020
Choice Powered by Kochava and Quantcast will offer web and app publishers enhanced control over the GDPR consent prompt experience for their users from design and language, down to capturing consent “opt-ins” for syndication across their marketing tech stack. 

Features include:
  • Adherence to IAB Transparency & Consent Framework v2.0 for standardization and scale
  • Full consent string capture and audit log
  • Out-of-the-box text and design with custom configurability
  • Support for native iOS and Android
  • Website support via Quantcast Choice
  • Headless implementation available
  • EU-only or global geotargeting

To learn more about our consent management platform and the Kochava SDK, please fill out your info here.

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