Configurable Attribution | Definition
Configurable Attribution refers to the ability to customize attribution settings to align with your marketing campaign goals. For example, a marketer may set a shorter lookback window for an app install campaign than a reengagement campaign and similarly for an incent campaign vs. non-incent campaign.
Kochava offers unparalleled configurable attribution to marketers with options to manage settings at the app level, media partner level, campaign, and even ad group or creative level utilizing our Tracker Override functionality. Kochava provides 60X granularity in lookback window management, with the ability to tighten lookback windows down to the minute, whereas all other mobile measurement partners (MMPs) can only tighten to the 60 minute / 1 hour mark. For a comprehensive demo of Kochava configurable attribution capabilities, contact us.