Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.
What is a Google Install Referrer?
Google Install Referrer | Definition
Google Install Referrer is an Android-specific identifier used for ad tracking. Install referrer is a unique string sent to the Play Store when a user clicks on an ad that is similar to device IDs and other match profiles. When the app is installed, the referrer is sent to Kochava and may be used for attribution or to mitigate fraud.