Measure Your Marketing with a Mobile Measurement Partner (MMP)
An MMP is vital to your marketing strategy by acting as a single source of truth between your ad campaigns and in-app conversions.
Why do I need an MMP for marketing?
An MMP is an independent third-party platform that tracks, organizes, and visualizes mobile app data to give marketers a unified view of campaign performance across all channels and partners.
On the web, it’s easy to trace activity
to its source.
On mobile, app stores create a measurement gap between the ad the user saw
and the app install.
A mobile measurement partner
bridges that gap.
Trusted by Top Brands
Kochava as Your Mobile Measurement Partner for Growth
Eliminate SDK bloat
As you grow your omni-channel media mix, integrating multiple ad network SDKs causes SDK bloat. Kochava provides you with a single SDK with out-of-the-box support for thousands of media partners.
Link mobile conversions to your advertising spend
By tracking all of your ad activity across your marketing channels, we, as your MMP marketing partner, precisely match (attribute) every conversion back to its true source to help you understand return on ad spend (ROAS).
Unite user visibility across web and mobile
Unlock a better understanding of your user journeys across each touchpoint with your brand. Leverage our Web SDK and IdentityLink® capabilities to see how users move between your app and web properties.
Consolidate your reporting
See campaigns, across all channels and partners, cleanly reported in a single dashboard. No more piecing together reports to try and understand the bigger picture and your true ROI.
Enable intelligent optimization
See which ad strategies are working and which aren’t. Identify the channels and creatives that are delivering the most valuable users to optimize for success and growth.
Getting Started is Easy
We Work with Who You Work with
Easily launch and measure campaigns with over 4,500 integrated super publishers, ad networks, DSPs, and other media partners.
Grow Without Limits
No matter where you are in your marketing journey, Kochava has solutions to fit your needs.