Kochava developed a feature called IdentityLink, which allows Kochava customers to associate an internal identifier with a Kochava device ID to manage their audience in unprecedented ways. By associating an internal customer identifier with a Kochava device ID, advertisers can correlate attribution and analytics information within Kochava to the customer’s behavior on different devices and platforms, as well as cross-compare data from internal or 3rd-party business intelligence tools in a meaningful way. IdentityLink gives advertisers actionable intelligence on all of their behavioral user data, regardless of where it exists, delivering a unified picture for more effective targeting, re-targeting, and optimization.

IdentityLink allows Kochava customers to manage their audience in unprecedented ways. By associating an internal customer identifier with a Kochava device ID, advertisers can tie multiple devices to the same user, as well as correlate attribution and analytics information within Kochava to the customer behavioral data within internal or 3rd-party B.I. tools.

For example, when a user installs a video streaming company’s mobile app and logs in, the streaming company can use IdentityLink to tie that user’s ID to their device(s) within Kochava. With tis information, the streaming company can more accurately see how users stream video across devices.