Kochava for Publishers & Platforms
Integration Hub
Explore integration methods based on the outcomes that matter for your campaign objectives
Kochava for Publishers & Platforms
How to Use the Integration Hub
If you need help at any step in the process, contact our team.
STEP 1
Choose the outcome type that matches your campaign objective
STEP 2
Browse available integration methods to find the best fit
STEP 3
Share documentation with the team that will complete integration steps
STEP 4
Test integration before campaign launch
How Can You Leverage Outcomes Data?
Measure lower-funnel conversion performance
Optimize campaigns for higher yield
Retarget users throughout the engagement funnel
Suppress previously converted users
And more
Choose the Outcome That Matches Your Campaign Objective
NOTE: More than one outcome can be supported for your campaign. For example, a CTV campaign may drive conversions through mobile apps and over a website. Be sure to source integration documentation for any outcome type in consideration for the campaign.
Mobile App Installs & Events
Leverage mobile app install and in-app event (e.g., registration, trial, purchase) data occurring in the advertised app to measure lower-funnel outcomes performance, optimize campaigns, retarget throughout the engagement funnel, suppress previously converted users, and more.
Available Integration Options
CTV App Installs & Events
Leverage connected TV (CTV) app install/launch and in-app event (e.g., registration, trial, subscription, episode watched) data occurring in the advertised app to measure lower-funnel outcomes performance, optimize campaigns, retarget throughout the engagement funnel, suppress previously converted users, and more.
Available Integration Options
Website Conversions
Leverage website conversions (e.g., visit, registration, purchase) data to measure lower-funnel outcomes performance, optimize campaigns, retarget throughout the engagement funnel, suppress previously converted users, and more.
Available Integration Options
Shopify Transactions
Leverage activity and conversion data from a Shopify storefront to measure lower-funnel outcomes performance, optimize campaigns, retarget throughout the engagement funnel, suppress previously converted users, and more.
Available Integration Options
Misc. Online Conversions
Do you have another online or URL-based outcome as your campaign objective?
Please connect with our team to share further details and we will assist you in finding the best integration method.
Store/Footfall Visitation
Measure and optimize campaigns based on how they drive store visitation and/or footfall traffic to brick-&-mortar locations or other venues.
Available for national or regionally specific campaigns.
The advertised brand or partner is encouraged to provide a list of footfall locations for consideration; however, this can be derived post-campaign by the Kochava team.
General Feasibility Guidelines
Minimum Campaign Runtime: 2 weeks or more
Minimum Digital Impressions: 5 million
Minimum Monthly Conversions: 50K to 100K
For next steps, please use the request help form to connect with our team for planning and preparation.
Theatrical Movie Ticket Sales
A unique partnership between Fandango and Kochava, enables you to measure and optimize campaigns based on how they drive theatrical movie ticket sales through Fandango properties.
For next steps, please use the request help form to connect with our team for planning and preparation.
Performance Lift
Kochava Foundry MediaLift studies measure the true incremental lift in performance generated by a campaign. Lift can be measured against a variety of both online (e.g., app installs, events, web visits) and offline (e.g., footfall, store visitation) outcomes.
Benefits of MediaLift studies:
- Proprietary synthetic-control modeling technology
- No need for upfront hold-out constructs
- Simply run your media and measure lift after the fact
- Removes unwanted bias in control populations
- Anonymous and privacy-first by design
- Provided by an independent, third party
For more information on ordering a performance lift study, complete the Request Help Form.
Brand Lift
Kochava Foundry Brand Lift Studies empower marketers to understand how their advertising efforts translate into real-world, incremental brand lift. These post-campaign studies provide insights into
- Ad recall
- Brand awareness
- Consideration
- Purchase intent
- Brand recommendation
Kochava Foundry partners with MFour to conduct brand lift studies by leveraging validated, single-source consumer panels and the Surveys On The Go® app.
For more information on ordering a brand lift study, complete the Request Help Form.
Custom Outcome
Not seeing your outcome type or campaign objective? Just because it’s not listed, doesn’t mean it can be measured and used for optimization.
Please connect with our team to share further details about your custom outcome and we will assist you in finding the best integration method.
Request Integration Help
Complete the form below if you:
- Need help finding the right integration type
- Can’t locate a unique ID (e.g., product ID, API key, auth token) required for integration setup
- Require general assistance