Gary Danks, Author at Kochava - Page 2 of 2

Is it time to adopt marketing mix modelling over touch attribution?

Marketing Mix Modeling

November 9, 2023

Is it time to adopt marketing mix modelling over touch attribution?

Gary Danks

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Embracing Marketing Mix Modeling Over Touch Attribution

Marketing Mix Modeling

October 18, 2023

Embracing Marketing Mix Modeling Over Touch Attribution

Gary Danks

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Marketers Head Back to the Future With MMM

Marketing Mix Modeling

September 26, 2023

Marketers Head Back to the Future With MMM

Gary Danks

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The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

Marketing Mix Modeling

August 15, 2023

The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

When marketers first encounter the concept of marketing mix modeling…

Gary Danks

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Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement

News & Updates

July 28, 2023

Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement

Before we begin, it’s important to clarify when we discuss…

Gary Danks

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Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)

Marketing Mix Modeling News & Updates

July 28, 2023

Explainer: A Two-Minute Guide to Marketing Mix Modeling (MMM)

What is marketing mix modeling? Marketing mix modeling (MMM), also…

Gary Danks

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