CTV and OTT Analytics & Attribution
Measure and optimize your growth through connected TV (CTV) and over-the-top (OTT) advertising.
“We’ve always believed CTV is a high-performing channel, but now with Kochava, we’re able to prove it.”
“Kochava is a cornerstone of our growth stack and media buying strategy, serving as our source of truth for campaign performance. By unifying campaign attribution and app analytics across all our streaming platforms, Kochava delivers actionable insights that empower us to make data-driven decisions, driving maximum growth and optimizing return on ad spend.”
Kochava for Streaming Apps
- Measure your users across your CTV, mobile, and other connected devices
- Connect the dots across devices and platforms with IdentityLink®
- Capture full funnel engagement from install, to free trial, to subscription, and beyond
- Attribute conversions across omnichannel media efforts from mobile search, social, and display to CTV
- And more…
Kochava for All CTV Advertisers
- Seamlessly launch acquisition or reengagement campaigns with leading CTV partners
- Attribute cross-screen conversions from CTV to mobile, tablet, web, and other connected devices
- Understand how CTV campaigns drive mobile app engagement and other key performance indicators (KPIs)
- Visualize CTV campaign performance alongside all other omnichannel media efforts
- And more…
Experience the Largest Selection of Connected TV & OTT Growth Partners
Don’t be held back by limited integrations. Kochava supports the largest array of programmatic, platform-direct, and publisher-direct integrations for CTV campaign activation.
Explore CTV advertising partners in the Kochava Media Index.
Attribute Same-Screen and Cross-Screen Conversions
Today’s consumer is active across multiple devices and screens. In fact, a majority of consumers browse on a second device while watching TV. Capture the full impact of your CTV spend with Kochava.
Measure All Devices and Platforms Where Users Are Watching and Converting
Smart TVs
Amazon Fire, Android, Apple, LG, Roku, Samsung, Vizio
Streaming Boxes & Sticks
Amazon Fire, Apple TV, Chromecast, Roku
Game Consoles
Playstation, Xbox
Mobile
Android, iOS, Huawei
Tablets
Amazon Fire, Android, iPad
Desktop/Laptop
Chrome OS, MacOS, WindowsPower Identity Resolution Across Devices and Channels With IdentityLink®
IdentityLink® enables you to connect user identity to device-level behavior—achieving a clear picture of the user journey across all touchpoints.
Want to learn how attribution works?
Watch App Attribution 101: Secrets to Smarter Ad Spend
Helpful OTT & CTV Content for Marketers
Learn more about OTT and CTV advertising with our free guides and webinars.
Beyond Fragmented Signals: Unifying Linear TV + CTV for Cross-Platform ROI
Exploring CTV Growth Opportunities for Non-Endemic Brands
The Marketer’s Guide to Over-the-Top (OTT) and Connected TV (CTV)
